Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 156: My New Content Framework
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Digital media has revolutionized content marketing. Over the past years, how we interact with brands has changed significantly. Since we're all connected through the digital space, content creation has become integral to our day-to-day lives. But how do you create content? How do you know what's working and what's not?
In this episode, Sharran takes you through his content creation engine and how his team creates 50 to 75 pieces of content weekly. Sharran developed a 4-part content creation process and framework that works in the new world to make content creation more enjoyable. So, let’s dive into the world of content creation!
“Entertainment is the fastest way to get people to stop. Entertainment is the fastest way to get people to spend time on brand. Entertainment is the fastest way to sneak them into your world.”
- Sharran Srivatsaa
Timestamps:
04:06 How the idea for this episode came about
06:28 Discover a new content creation framework
06:54 How do you create tactical content?
11:16 Why do you need to build a community?
18:31 How do you create insightful content?
19:43 What is the new call to action?
21:38 What is the sole purpose of entertainment?
23:14 How do you create some entertainment?
26:32 Here's a quick recap of the TICE framework
Resources:
- Wealth Without Wall Street Community
- The Real Brokerage
- Join the 10K Wisdom Private Partner Podcast, now available to you for free
- Top Agent Power Pack
- ARC Multifamily Real Estate Investing
- Sharran's Partnership Program
- Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
- YouTube