CX-Spotlight

Part 1 of 3. Why are consumers saying their customer experiences have worsened? In this first of three parts, Stephen Duignan and Steve Nuttall look at recent research into the rise of digital and mobile channels. There is a significant focus in many businesses around customer experience. Yet consumers say that they still have trouble connecting to a representative who can help them. Many consumers are walking away from businesses who deliver poor service. in fact, recent research show that up to 90% of consumers in Australia and New Zealand have done so in the past 12 months. So where are B2C organisations going wrong and what needs to be done to improve? Stephen Duignan, VP International Marketing at LogMeIn and Steve Nuttall, Research Director at Fifth Quadrant, dig into the key findings from brand new customer engagement research conducted in Australia and New Zealand.