The Category Queen Show

Most people think that the launch event is the key factor in achieving successful launch outcomes. However, it’s the activities that come directly before the launch event, known as the launch runway, that truly shape the overall launch experience, and can turn an average launch into an incredible five or six-figure launch. 

No matter how big or small your audience is, when you execute your launch runway well, you will be able to fill your launch events, attract higher caliber clients, and create consistent cash infusions in your business. 

Tune in to discover what you need in order to create massive momentum for high-earning revenue months.

Past Episode: 

Episode 92: Setting Yourself For Success With Proper Planning: Live Launch Secrets #1 

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Ways we can support you:

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience, Launch Like A Queen.

Do not miss these highlights: 

00:57 If you haven't already, definitely catch the first episode of the series, the Live Launch Secrets.  

01:12 This is also really one of our core signature ways of helping our clients grow their businesses to the next level.

01:41 It is just so diverse in the way that you can use it in many ways if you know how to use it properly. 

01:56 In this episode, we will talk about the launch runway. 

02:03 Let’s have a visual around an airplane that has a shorter runway.  

02:44 What we find a lot of women do is try to create momentum in their launch without doing the launch runway. 

03:20 What we want the launch runway to do is yes, fill our launch event with whatever style you decide to use. 

03:48 Leveraging your audience and promoting your launch event to your social following and your email list.  

04:30 It's really important to think more holistically about how you're selling your launch event and what's happening in this launch runway. 

05:14 So the call to action is yes, join the launch event, but throughout the messaging and throughout the process.  

05:47 If you think about this launch runway, you're already subconsciously, indirectly, and even directly feeding your people up for your offer without you and them knowing it. 

07:20 The call to action is still the launch event but all the messaging is there. And part of that indoctrination sequence is we can help you build inside of one check. 

07:40 Your launch event, if done well is just a component of your overall framework in helping people get results.

08:20 Really starting to open that loop for them from the get-go, and if you haven't been consistent in selling your offer, this is definitely one of the things that we do inside of 10K Content Collective. 

09:25 When you're doing this Launch Runway, it's not just setting yourself up for success in the launch event. It's setting yourself up for success in the overall conversions. 

10:00 This cycle builds that overall momentum and gives you a bigger peak so you can have those high conversions. 

10:38 A lot of people will only share their launch event once or twice and feel discouraged 

            when they don't get the leads.

11:22 If you don't have an email list, you're not building your email list, definitely come to our 10KCC group where we help you build those basics intact.  

12:23 Another thing to know is that you should be always promoting it from start to stop. Up until you have your launch event. 

13:07 You have to stay consistent and every lead counts. You do not need a lot of volume to fill your launch events. 

13:41 Do whatever it takes to hit those goals but don't let not hitting that goal deter you from really fully showing up throughout the entire launch process.

14:18 We build into your projections when you come into Launch Like A Queen and that's something that we really take into careful consideration. 

14:45 We also help you create that Category Leader Identity and use this system to elevate yourself in the market and show up as a bigger bolder version of yourself. 

15:30 Your Launch Runway is allowing you to create momentum, but it doesn't just happen.  

15:43 You have to create that with your energy and with your focus. And it's not by focusing on what isn't working. 

17:22 This is also your opportunity to become a better steward of your resources and use that to elevate you, and Launch Runway also does that. 

18:00 Something that we also help you with inside Launch Like A Queen is all the tech stuff because it is a little overwhelming. 

18:30 As all of these little parts work so amazing together, whether it's for those hot leads right away, or taking those cold leads warm, or even making them hot throughout that buying cycle.

19:00 For the next episode, I'm gonna show you the most important elements of a launch event and how not to overteach. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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