How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
https://www.iheart.com/podcast/1119-math-magic-31150153/
Jacki Kelley: “Don’t be afraid to zig and zag.”
The world of media is ever-changing — and no one has played it quite like Jacki Kelley, CEO of the Americas and Global Chief Client Officer of advertising giant, Dentsu. Jacki has been at the center of media and advertising for the last 25 years, with leadership roles at USA Today, Yahoo, Martha Stewart Living, and Bloomberg. Her deep understanding of the media landscape has put her in a valuable position to both manage Dentsu’s global portfolio of clients and lead a team that is always looking to where to go next, from exciting ways to use AI, to more precise messaging that powerfully connects with individuals. But what people may not know is that Jacki comes from a fifth generation cattle ranching family and has been a foster parent for more than 20 children. Bob sits down with Jacki to find out how these experiences have shaped her approach to business, leadership, and company culture.
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