How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
https://www.iheart.com/podcast/1119-math-magic-31150153/
Gesamtlänge aller Episoden: 2 days 6 hours 15 minutes
Pitbull: “Anything you love you have to fight for.”
You may know this week’s guest by many names. Mr. 305, Mr. Worldwide, or more likely, the one and only Pitbull. Yes, the Grammy winning superstar, education advocate and entrepreneur sat down with Bob for a live conversation in his native Miami at the POSSIBLE conference. Before gaining all his titles, Pitbull was simply Armando Christian Pérez, a kid soaking up the colorful cultures of his city...
Ryan Seacrest: “I celebrate people, but I’m not the star.”
Ryan Seacrest is America’s favorite host. He’s been on the radio since he was a teenager, but it wasn’t until he came on all of our TV screens in 2002 as the host of American Idol that he became a constant presence in American households. That big break propelled him to other roles, like hosting E! Red Carpets, Live with Kelly and Ryan, and will soon become the new host of Wheel of Fortune...
Andrew Jarecki: “People really do want to tell you their story.”
You’ve probably been entertained by entrepreneur and filmmaker Andrew Jarecki even if you didn’t realize it. He co-founded the business everyone used in the 1990s: Moviefone. His list of accomplishments also include co-writing the theme song for the hit TV show, Felicity, directing the Ryan Gosling film, All Good Things, and directing and producing the documentary, Capturing the Friedmans, which won 18 international prizes and earned an Academy Award nomination...
Rob Reilly: “Be a fountain of ideas”
How does one come up with great ideas? Some may think they’re random strokes of genius, but Rob Reilly knows it takes a mix of hard work and creativity–the truest embodiment of math and magic. Now the Chief Creative Officer of WPP, Rob built his stunning reputation on work that is memorable and buzzy, from campaigns for companies like American Express and Burger King to the “Fearless Girl” statue that still stands in Manhattan’s Financial District. These works weren’t strokes of genius...
Scott Borchetta: “This is the future – we better figure this out.”
Country music is the biggest radio music format and Nashville’s Scott Borchetta knows the genre inside and out. He’s the founder, president, and CEO of Big Machine Label Group and the founder of Big Machine Distillery. Scott has signed deals with artists like Tim McGraw, Jewel, Lady A, Zac Brown Band, Thomas Rhett, Florida Georgia Line, and many others...
Kenneth Feld: “People make an organization.”
Audiences love a spectacle, and Kenneth Feld knows better than anyone how true this is. As the Chairman and CEO of Feld Entertainment, he’s an acclaimed visionary when it comes to live, family friendly theatrics. He took over the business from his father, who founded it back in 1967 when he discovered the Ringling Bros. and Barnum & Bailey...
Kellyn Kenny: “The working world is a team sport.”
Kellyn Kenny was born to innovate. From her early years, she was a textbook over-achiever, thriving as both an athlete and a mathlete and joining any additional club she could squeeze her way into. Growing up, she watched her mom run a hospital and her dad contribute to groundbreaking work at Bell Labs, inspiring her to dedicate herself to meaningful work. This well-rounded foundation has taken Kellyn far in the world of marketing...
Math & Magic Returns Thursday, February 29th
Join iHeartMedia Chairman and CEO Bob Pittman for the new season of Math & Magic: Stories from the Frontiers of Marketing, starting Thursday, February 29th. This season, Bob sits down with leaders, entrepreneurs, and visionaries across music, film, live entertainment, marketing, and more. As we continue to blaze forward into the future, the world of business has a lot to keep up with. It's that special mix of math and magic that's key to navigating through unprecedented times...
Bob Pittman In Conversation with Mike Steib on Office Hours
Hi, Math & Magic fans! We're excited to share this episode of the Office Hours podcast featuring Mister Math & Magic himself, Bob Pittman. In this insightful conversation, Bob talks with Mike Steib about his beginnings as a Mississippi DJ and how he found his way to run some of the most culturally important companies in the world. Hear details on what Bob's career has taught him about marketing, deal-making, career moves, and...tequila...
Ted Leonsis: “People want purpose.”
Tech pioneer Ted Leonsis is never one to shy away from a challenge. He’s an uncanny trend spotter, from his beginnings at companies like Wang Laboratories and AOL to his current role as Founder and CEO of Monumental Sports and Entertainment. He’s also the ambitious co-founder of investment group Revolution Growth and even did a stint as mayor of a small Florida town. But before college, Ted was a self-described “lazy” student who would just get by...