The Category Queen Show

We’re continuing with the live launch series as we unpack each stage of the live launch method to attract and enroll dozens of clients at a time. In this episode, I unpack the third stage, the launch event, which is your biggest opportunity to build trust, highlight your expertise, and make your offer a no-brainer next step. You’ll learn the difference between teaching and transforming and how you can give your audience results ahead of time without overwhelming them with information. 

Discover the best type of launch event for your niche, how to host a mind-blowing experience for your audience, and what mistakes to avoid so you can create an insane amount of desire for your offer. 

Past Episode:

Episode 92: Setting Yourself For Success With Proper Planning: Live Launch Secrets #1

Episode 93: Using The Launch Runway To Create Momentum: Live Launch Secrets #2

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Ways we can support you:

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience, Launch Like A Queen.

Do not miss these highlights: 

00:47 We are in the Live Launch Secrets episode series number three. 

01:06 What we're doing here is unpacking the complete live launch highly proven method that we implement with our claims that we have been using for years to attract and enroll dozens of claims at a time.   

02:45 This episode, let's talk about your Launch Event. 

03:08 The Launch Event is an extension of your brilliance. It's going to determine the quality of claims that you bring into your ecosystem. 

03:50 Something that is super helpful to know is that the more specific your launch event is, the better. 

04:17 Your content and your brand should be fully representing you as a person, and not just merely an entrepreneur.  

04:40 Being specific to your promises on your Launch Event, the better. Avoid getting too colorful, too broad, or too vague with our message. 

08:50 People are looking for a very specific type of expert. 

09:10 Your specific message works two ways. 

09:52 We’re talking about the art and science of Live Launching so much because I can give you this entire framework. 

10:08 But ultimately, you will have to pull in your own voice, your own shared experiences, and your own journey.  

10:55 What is ultimately the promise of your offer? What is somebody going to walk away knowing, doing, or experiencing?

11:45 I look at the three big lucrative money-making spaces, health, wealth, relationship, and about red and blue oceans.  

12:27 What we want to do is create a Category of One, and that is what we do for you. 

12:50 The better you position your launch event, the more you're going to have people coming in and see your conversions.  

13:08 The first step is to go deep and think about a powerful position you can use on a topic you could teach that's going to be aligned with your offer. 

13:58 Example is we make you go through each of the steps to be able to get clients consistently, which is the ultimate promise of our 10KCC offer. 

15:30 Once we've done a Design Your High Ticket offer, that's one pillar of the overall framework of what we teach in our 10K Content Collective. 

15:57 One of the things we haven't even touched on yet is, what is your enrollment process? 

16:40 This podcast title I know will resonate with a lot of you because we hear over-teaching in launch events. 

17:31 So Instead what I want you to do is to give value in a way that really helps them think differently, feel differently, and do differently. 

18:06 Your primary responsibility is to help them overcome limitations. Basically, give them permission to go after what they truly desire and do whatever it takes to get it.  

18:41 Open loops for your offer. Even if they want your offer but do not believe that they can actually do it, they will not be ready to buy. 

19:29 That's a part of your job during the Launch Event is to break it down and help them see this simple path forward, and also overcome additional objections. 

19:57 An example of this would be during Launch Lab. People believe in order to have a successful Live Launch, they need to have a big audience. 

21:00 But I want to help them break that down by showing them specific examples, statistics, numbers, etc. 

21:45 I share these data with our clients, but you will also learn to have your own. Write those things that really hit people the right way. 

22:09 When we think about teaching, we're really aiming to overcome objections through the venue or through the vehicle of storytelling. 

23:50 In Launch Like A Queen, what we do is break it down. We break your topic down and we look at the why, what, and how. 

24:48 Now I'm teaching, but mostly I'm just helping you see the way the how and the implementation that's only something I can do with you as a client intent. 

25:47 So we're going to do this together. How we do this is dependent specifically on you. 

26:20 But that shift alone will create such a more transformational experience for your people. 

27:27 Again most people think that they have to teach a lot in order to create a powerful experience.  

28:50 Now let's talk about the different types of Launch Events.  

29:32 What you want to focus on is, what would my avatar appreciate? 

30:10 But when we think about the pros and cons of each, something to consider is attention. 

31:10 Again whatever we're thinking about is how much time I need with them, but also what makes sense for them. 

32:20 When you can do it in 90 minutes or less, that's a really incredible discipline to build. 

33:21 Getting people to come back. That's another skill you just have to master.  

33:56 We have a repeated launch event several times last year. We did the Content Lab for six or seven months in a row. 

34:32 You’ll have more flexibility and capacity to experiment with new topics because you have the fundamentals, and you know how to effectively take people through this process.  

35:15 So I'm always leaning into each of our clients to assess, would we do something a little different this time? Would we do the same thing?

35:44 There are three things, three components that we try to include in the experience itself. 

35:50 The curriculum, which is basically the content. 

36:02 The community, we're we should always try to create around the Launch Event.  

36:45 Then the third part is the coaching. 

36:58 As a coach, you need to actually show people how you coach. You want to give people a feeling, and a perspective of your style of coaching. 

37:35 A simple way to do this is to do Q&A at the end. 

39:06 But when you look at all three, the coaching, the curriculum, and the community, those three together create a real dynamic experience. 

39:53 Today we helped you create a powerful promise for your launch event. 

40:36 Most of you are not marketers like me, so I’ll specifically help you build that out. That's what people lean on to us. 

40:53 In the next episode, we're going to talk about stage four of Live Launching, which is the offer invitation, or the “pitch.” This is the selling piece. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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