The Category Queen Show

What if you could sell with authenticity and also see a drastic increase in your launch conversions? In this episode, I dive into one of the most commonly avoided steps in the overall launch process: the offer invitation or “the pitch”. Without a strong call to action, you will have built all of the momentum for nothing. 

Tune in to discover how you can sell from a place of service and create large cash infusions with even the smallest audience sizes. 

Past Episodes:

Episode 92: Setting Yourself For Success With Proper Planning: Live Launch Secrets #1

Episode 93: Using The Launch Runway To Create Momentum: Live Launch Secrets #2

Episode 94: How To Host A Transformative Launch Event Without Overteaching: Live Launch Secrets #3

========

Ways we can support you:

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience, Launch Like A Queen.

Do not miss these highlights: 

00:49 Our Live Launch Secrets Series in the podcast is in the fourth episode now!   

01:04 I just like to share here what a full weekend we have in my family looks like. 

02:10 I have so many personal breakthroughs and it's mainly from the positive feeling radiating in my body.  

03:17 I am just feeling so grateful and want to be an example of a woman that can have it all. 

04:19 I’m leaning into every moment in whatever that looks like and making sure I am getting the most out of it, even if it's not the greatest.  

04:29 Let's get into today's episode, we've been talking about the five stages of live launches. 

05:27 What's important to note is to discern your priorities and what your objectives are in each phase. 

06:04 The fourth stage of Live Launching is the Offer Invitation, and this is the transition.

06:30 A lot of negative emotions are connected to the word “pitch”, but I want to change that dynamic for you. 

06:52 We should be doing our role to demonstrate how we can help people through the means of our specific program, product, and or service. 

07:26 That one big thing is the focus of the attention in your offer invitation in its own stage. It will put more priority and importance on it for you.

07:57 If I don’t share my offer, it is all for nothing. I don't want to just help people in a sort of free container. I want to go deeper with them. 

08:31 I'm going to invite you to the next step which is our Launch Like A Queen. So you see 

            how I do transition? 

09:15 The intent is to make that clean transition. 

09:38 It is important that this is not the first time somebody heard about your offer. 

10:30 You're not just pitching, you're not just giving them the invitation. You're giving them much value.

10:59 We already talked about over-teaching. That bloated feeling by giving your people too much that they're literally so uncomfortable. 

11:27 I want to shift you into a new dimension, where you're not just seeing something differently, but you must also see the path. 

11:49 In the five stages, you can implement this on your own at this point and create success.  

12:07 We work together in Launch Like A Queen, where we're actually designing your Launch Event together. 

12:33 We use our highest converting asset, and it's so much more robust. 

13:07 You’re all in your offer. Your job now is to give these people all the information they need to make the best decision that's aligned with their desires.  

13:46 You are moving into a scenario where you are giving them the full details of why your offer is the best thing to help them get what they want. 

15:13 You want to make sure that the problem is being addressed, and the solution is being addressed. You get to show them the best features of your program. 

16:28 The “pitch” should not be the first time they're hearing your offer. 

16:58 Making clear that it's not just the “pitch” that is bringing attention to the offer, it's throughout the entire experience.  

17:58 You leverage your Launch Runway to massively build momentum around you and your offer. 

18:20 It gives your audience a little bit of a new flavor and it's bringing more of this overall brand awareness. 

18:41 Let's talk about the “pitch,” or we call this the Offer Invitation.  

19:14 There is something that I would personally recommend to you when you work with us. 

19:57 We will design and build the “pitch” together so that the pitch is a very natural trend position. 

21:04 You and I both know that the biggest transformations happen inside of your paid containers. 

21:43 You completely elevate yourself, you completely show up as the Category Leader because it gives other people permission to step into their most authentic selves. 

22:12 Selling is serving, selling is transferring, and selling is the highest form of serving when you do it.

22:44 Selling is not about making people buy something they don't want. 

23:36 Your premium buyers are already investing their time, money, and energy to solve the problems that they have. 

22:53 You helping them see your unique pathway is going to create more of that desire and demand towards you and your offer.

24:13 Your highest-level results are going to come from your highest-level thoughts. 

24:49 To create the results they want that it's just a matter of shifting.

25:25 The worst thing that you could put your potential clients is in the gray and never make decisions. 

26:00 You have to take them to that next step and you have to give them the information.  

26:15 I want you to oversell in context. Putting out and giving out all your cards on the table.  

26:43 Overcoming objections, knowing the biggest limiting factors your ideal clients are coming up against is hitting a wall.  

27:20 We know that one of the biggest objections people have in this stage is they're focused on all the wrong things. 

28:09 You have to firmly believe in your heart and in your mind that your offer is the best possible solution for them. 

29:11 It's an objection, and there's something underneath that's preventing them from ultimately making the purchase. 

29:35 They don't trust you. They don't trust your offer, or they don't trust themselves. 

30:16 But when you execute this entire Live Launch process in its full entirety and also do it, you're doing it all at once and that is why it's so powerful. 

31:16 Now there are several different calls to action. 

31:44 It's important to understand these elements and how they play into the type of call to action. 

33:16 A lot of you didn't go into entrepreneurship to become a better marketer or a better seller. But that is what you have learned you need to do. 

34:03 We want to set ourselves up for success when we're really starting to develop our skills in marketing and selling, and pitching.

34:44 We don't just take anybody and everybody for clients. 

33:46 Our offer Launch Like A Queen, we have very specific qualifications for that offer. 

35:28 The application lets people know who you're looking for and who you want to work with. 

37:16 People underestimate the power in the process. 

38:00 Things seem basic to us and we leave them out in that communication process. But you have to over-communicate the details.  

38:20 When we're telling them, this is what the next steps are. That's your call to action and the rest of the experience. 

38:35 This same call to action throughout. It doesn't change. It's the same and it's going to feel like you're redundant, but it's totally okay. 

39:43 But when you can actually take this as your challenge and this is your responsibility, how great can you be? 

41:27 There are so many benefits to you fine-tuning this skill. It's more than just an offer invitation and more than just a pitch. 

41:53 It's such a valuable skill that you have to have in order to disrupt your industry and really climb to that top. 

42:25 Inside of Launch Like A Queen, we have a Pitch Perfect session with our sales expert. 

42:54 It is not just me that creates this experience for our clients. It's my team, it's the layers of expertise that we have built within the company. 

43:29 So we have specific training within Launch Like A Queen that helps you transition into that offer invitation and how to deliver that in a more powerful way.  

44:10 In our last episode in the series, we're talking about the Post-Launch Sequence. And this is ultimately where the conversions come in. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.