The Category Queen Show

In the final episode of the Live Launch Secrets series, I discuss the last step of the live launch model where cash and clients start to roll in. I discuss the primary purpose of this stage and what you should be focused on in order to enroll a flood of clients in just a few days or less.  

Fake urgency and scarcity tactics don’t work anymore, but I believe that ethical urgency is what makes our live launch model so profitable. In this episode, you’ll learn what that looks like. 

If you’re tired of feeling discouraged from low conversions in your launches, this episode is for you.  

Past Episodes:

Episode 92: Setting Yourself For Success With Proper Planning: Live Launch Secrets #1

Episode 93: Using The Launch Runway To Create Momentum: Live Launch Secrets #2

Episode 94: How To Host A Transformative Launch Event Without Overteaching: Live Launch Secrets #3

Episode 95: Selling With Authenticity In Your Launch Event: Live Launch Secrets #4

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Ways we can support you:

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience, Launch Like A Queen. 

Do not miss these highlights: 

00:45 This is our final episode in this series, The Live Launch Secrets, which is so fun. 

00:57 I've been getting so much feedback from a lot of you on how helpful this series has been and how you've enjoyed it which is so incredible. 

01:29 It’s our responsibility as leaders in our space to take that first step for our clients. Test things for us to share what's working and what's not. 

01:54 On this final episode, we're going to unpack the final stage of the Live Launch method, which has been pivotal in our own business. 

02:26 So as we've unpacked these stages, I hope that you're also getting a feel for how we personally work with you. 

02:48 It's more than just Live Launching, it's about pulling the levers where you want and when you need to.  

03:41 What does this look like for me? How can I implement this right away? So I think it's really important to mention that.  

04:52 Now, the last stage of the Live Launch process is the Post-Launch Series.

05:41 Sharing the training experience we have with our clients in Launch Like A Queen.  

08:10 We have so many assets that we can pull from as examples. But ultimately, none of that really matters if it isn't in alignment with you.

08:35 A perfect example of this is the Post-Launch email sequence and we have a really solid promo sequence in our program.  

09:09 We show you what's behind it and why this work. 

10:15 The Post-Launch Series is meant to wrap up the launch strong and move people to a decision.

10:44 This is when you are giving people everything they need to make a decision. In all the content, whether that's email or social media posts, you are helping them overcome objections, fill in the gaps and answer their questions. 

11:22 The Post-Launch Sequence allows you to give more attention to your offer, and help people show how it aligns with them.  

11:42 Some of the biggest mistakes we see in this is, that people already decide that their launch is a flop before it's even over. 

12:20 Making sure on that last stretch. Here's what you need to know, over 50% of our buyers in the majority of our launches have come at the last hours on the last day of the series. 

13:28 Give that container to people to say, this is the time to make a decision, and there's a deadline assigned to this. 

14:34 You don't have to lie to create urgency or scarcity, people can read through the lines. 

14:48 The most important thing is that the urgency and the scarcity come from, why now? Not from a deadline perspective.

15:22 When we lean more on demonstrating the value of our offer, and why now is the best time to buy, you will see much higher conversions. 

16:18 It's important to note that the urgency, the scarcity, and the deadline itself are not the thing that creates conversions.  

16:39 It’s important to understand that you can apply this method to anything in your program.  

17:25 Finding a way to still have a finite window for something that you could offer in that finite period of time.  

18:05 There are a lot of things you can do that don't require you to have to lie in your marketing. That's the last thing we want. 

18:49 There's an end date and you're really communicating very clearly what happens on that end date.  

19:32 Something that you would want to dial in is your enrollment process. 

19:55 We go deeper with you on this in Launch Like A Queen, but your enrollment process is going to be dependent on your business. 

21:00 The first thing I will recommend is the book a call with the application. 

21:12 With Launch Like A Queen, it's applying now because we don't take every client that applies. 

21:40 We don’t just look at applicants on paper. We do want to experience their energy and their character because we're very specific about who comes into Launch Like A Queen. 

22:30 Oftentimes people will put out their sales page prematurely, thus deterring people.  

22:47 So we give you a template, that's something that we want you to have, I think any more in the industry at a specific level. 

23:02 We want to make sure that we have the assets in alignment with that process and people want to see what your unique solution is. 

23:23 The call to action should be very clear and shouldn't change in the launch process itself. 

24:15 There are so many little things where you have to tell people why that call to action has to be consistently weaved in. 

24:30 Although buyers are already gearing up to buy or feeling warm to the offer, that confusion creates hesitancy.  

25:03 You have to continue to lean in and just assume that people are literally in their minds going through this decision. 

25:26 Now a couple of things here that I love to recommend is that you have a place where people can ask questions. 

26:00 The most important thing is we make sure that no questions are left unanswered. 

26:25 You make sure that everybody knows about your launch, thus this awareness also sets you up for success the next time you launch. 

26:50 So just know that all the work you do in each launch actually creates that snowball effect that is setting you up for your succeeding launches. 

27:13 You should also find ways to connect with people. We have little processes that we add to that relational piece.  

27:31 One of the things that we're really good at is creating that intimacy and that white glove experience.

27:57 Find ways in this stage to make sure that you're connecting with each human that showed up.  

28:31 So if you decide to launch, you have to commit to seeing this through the entire way.

28:44 You have to finish strong. This is something that I feel like I'm really good at. 

29:25 You need to have the grit and the tenacity to think at a level that you need to operate in order to hit those goals.  

29:48 Forced to think in ways you've never thought before and do things that you've never done before. 

30:45 Making sure that you're seeing this through all the way to the end, and giving it your all. 

31:16 I'll do a bonus episode on the enrollment process, which moves more into the claim journey. 

31:46 I know exactly what is needed to be tweaked and find it for our clients. 

32:14 We are using a debrief template that we make our clients also use. 

32:30 This is something that we're also passionate about in helping you become better decision-makers and helping you become better CEOs. You can not make decisions out of emotion. 

32:52 We can help you assess these things in your business from a very clear lens and from facts and data. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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