The Category Queen Show

As a CEO, you have a responsibility to make decisions that are in the best interest of your business. The worst decisions are based on feelings and the best decisions are based on facts. But how do you discern feelings vs. facts? 

In today’s podcast episode, I talk about how my team and I evaluate the success of our initiatives, specifically our live launch efforts, and what data we look at to determine what to do next. 

You’ll learn how I think as a high-level CEO, how I lead my company with easy-to-collect data and measurements of success, and how we support our clients in doing the same. 

Ways we can support you:

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), apply to be considered for our experience, Launch Like A Queen. 

Do not miss these highlights: 

01:08 I would like to share my newfound commitment, to take Fridays off which was so hard to do and it’s crazy. 

01:40 It put a little bit of pressure to do more in the confined hours of work, and it built a good discipline in me. 

01:56 If you've been with us over the last five episodes, I did a Live Launch Secrets episode series. So now here is a bonus training on Launch Debrief. 

02:28 It’s important to know that there are these moving parts within the entire strategy that plays into the overall results that you're seeing or not seeing. 

02:52 How do you actually assess what's working, and know what to do the next time?  

03:18 It's important to lean in and see that maybe it didn't go according to plan, but ultimately as a business owner, you have to be making decisions based on the right data. 

03:47 Because I'm a woman, I have a lot of emotions. Sometimes it's hard to discern what is an emotion, what is a story, and what is a fact. 

04:23 I think decision-making is such an underrated or overlooked element in the full picture of being a coach and a business owner.

05:06 If we think about learning from the lessons of our past and being able to carry those forward in a way that supports us and also accelerates us. 

05:39 Look at your decision-making process and your evaluation process across the board. 

06:20 It's really important to pause and reflect and document those lessons learned. 

06:33 The other part of this process is actually writing it down. Having that history of lessons learned. 

06:42 I was looking at a past launch debrief that our team did six or seven months ago. 

07:00 Because I had that documentation process, I was able to remember and also reimplement it because I have proof that it worked. 

07:40 We do a debrief and we have a very specific process for this, that we also give to our clients. 

07:50 I want to go over the very specific data that we have collected, looked at, and documented, then we compare it to the overall standards.  

08:42 One of the things that you should obviously look at is the total number of registrants for your launch event. 

09:05 While most people think that that's the most important number, it's actually not. 

09:45 The number that you really want to assess is the show-up rate for this launch event.  

10:11 Another thing is when you know some things are normal, you can stop letting it stress you out.  

11:12 You work to improve not about the total registrants. It's actually about the total number of people that are going to be showing up live with you. 

11:47 You can now align a strategy to make sure that more people can actually hear the pitch. 

12:34 Make a habit of having a notebook and being aware of the number of people on live with you.  

12:50 What you want to do is improve that transition and figure out how can you hold their attention and make this worth their time. 

13:23 You should also need to look at the conversion rate, obviously. 

13:37 You also want to track that by day. So you have data that shows you that in some scenarios, over 50% of our people join on the last day. 

14:18 You look at overall conversions when it comes to book calls, total claims, total enrollments, etc. 

15:05 So when you start to strategize for the next event, those are things that you look at, the email, open rate, and click-through rate.  

15:50 You look at the data then you focus. The data tells the story, gives the picture, and gives you very specific areas for opportunity without reinventing the wheel. 

17:10 Make sure there are processes in there to remind them and incentivize them because even after they opted in but after a while it's going to be less compelling again. 

17:34 What this does is it gives you such a beautiful landscape where your biggest opportunities are. 

18:20 You have to develop business skills, analytical skills, and hard skills that allow you to have and make better decisions. 

19:04 Give yourself some space, then you got to pick yourself back up and you got to carry on. 

19:48 This is something that we do with you inside Launch Like A Queen. We have a launch debrief template that we ask all of our clients to complete. This then allows me to guide them in the right direction after their launch.  

20:30 We are still open for enrollment for our June class of Lunch Like A Queen, but we are in application period or waitlist period. So at least just apply so that we can see if we're a good fit together. 

 About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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