episode 98: How To Have A Profitable & Playful Summer As A Mom Growing A Business
If you’re a mom running a business during the summer months, you know that it can feel bittersweet. You want to spend time with your kids, but you also want to maintain momentum in your business. I believe you can (and should) have both.
In this episode, I talk about why it’s so important to lean into the seasons of the year and how to use them to your advantage. I share how you can continue to grow your coaching business during the summer months, even with increased distractions and disruptions.
Summer is the season that we are being called to come alive! Use this time to create rhythm in your business so you can enjoy it.
Want to go deeper on this topic?
[LIMITED TIME ONLY] Register for the Poolside Profit Plan Workshop where I show you how to design an evergreen content machine that attracts clients on autopilot so you can make money while you play this summer: https://www.poolsideprofitplan.com/
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Ways we can support you:
>> [FREE] Download The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit
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>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.
Do not miss these highlights:
01:10 We're going to be talking about summer in this episode because this is an important hot topic for a mom and an entrepreneur.
01:55 More common than not in the entrepreneurship industry it is the business that runs you.
02:32 There's a disproportion in the time that you put in versus what you're actually getting out of the business.
03:23 I'll be honest, there have been seasons where I'm in ebbs and flows like I'm working way too hard.
04:03 I do think it's important to be cognizant of the type of business you're setting up and how it's running with or without you.
04:32 I want to talk about the seasons that you should be aware of because a lot of people come into entrepreneurship with this entitlement type of mentality.
05:34 It's really meant to prepare you for a sustainable business that can provide you with incredible results in the long term.
06:15There are times or seasons in your business, when you reach certain levels, that you will be able to step away for longer periods of time.
06:58 If a piece of content did not work, it may actually be what you did 60 days ago, that's likely going to produce that result.
07:34 When you became good like at content and produce that type of instantaneous result, think about how long it took you to master that craft.
08:18 If you desire to grow to multiple six figures and beyond, then you will be required to show up as that multiple six-figures business CEO. Often times people aren't operating from that space.
09:10 You do not desire to have a hobby as a business. You desire to have it full-time again and it should be a profit-generating business.
09:55 I did work a good chunk of time to be able not just to produce results but also continue to accelerate that momentum.
10:32 I do encourage you to prepare for summer in a way that's going to suit both your business and your family.
11:10 You may have those choices, but it's just important to be truthful with ourselves about what those choices are going to lead us to.
11:33 So when fall comes, you can continue the momentum and you can come back strong, and you're not rusty, that is one of my biggest fears.
12:16 You have a responsibility to yourself to heal the wounds, but also because you signed up to be a business owner, you also have a responsibility as a CEO.
12:38 You should be able to define first what does flexibility and freedom looks and feels like for you.
13:33 You get to decide as a woman and as a mom, and what are some non-negotiables you want to put in place.
14:16 This is something that you need to do before you even start putting parameters in place.
16:10 It's important to narrow in on what you want your summer to look like and then be specific.
17:36 The distractions are much higher and you are likely traveling a little bit more in the summer than you would other parts of the year.
18:26 Going back to our ancestors and what they were doing during the summer, they are following the sun.
19:13 I've gotten better and better at this each year where I know how I'm going to be and what I'm going to be wanting to do during each season of my business.
19:36 I can teach you a lot in our upcoming workshop about Poolside Profit Workshop.
20:52 So what's cool is you could align your business so that you take the bulk of your clients during the winter and spring months. Then you cut it off but then you start taking and accepting claims, but they don't start in the fall.
22:12 Do not stop publishing because if you stop publishing during the summer, you will 100% fill those effects in the fall.
22:50 If you're not constantly generating new ideas that are flowing in and out of you, your body won't be used to that.
23:44 It doesn't have to be every day, but in a rhythm that feels in alignment to how you want to show up for your audience.
24:13 So are you building new relationships? Are you connecting with current relationships? Are you constantly building out your network?
24:40 Every week, that is a recommendation that I have to our clients and our students is to make new connections.
25:00 If you think about the coaching, the content, and then the connections, think about how much time that would take you each day.
25:47 But again, it depends on your niche, every niche is different. Maybe summer is your hot season.
26:15 Now, if you have a team, this is really great because you can start to delegate or even put things in an autopilot to create more of that rhythm while you take it slow down.
27:05 The other things that I want you to consider are, what are things that you can do now that sets you up for success over the summertime?
27:23 This is something that we’re teaching inside of our Poolside Profit Workshop, where we're calling it the evergreen content machine.
27:48 There are things that you can set up one time and have it humming along in the background while you're doing your non-negotiables every week.
28:18 What that email sequence does is it takes your audience to lukewarm to really, really hot and ready to buy.
28:57 This is something that we're going to go deeper in the Poolside Profit Workshop. We are going to teach you what this would look like for you.
29:17 It's always a good idea and a good practice that with every new season to update, refresh, and come with new angles as you're growing your business.
30:30 What I've noticed about the industry is that, the people that are succeeding are those that are innovating.
31:10 As for me, we have that foundation to stand on. It gives us the space and the capacity to experiment and freshen up anytime we plan to.
32:05 In our Poolside Profit Workshop, I'm going to show you what this looks like and really help you brainstorm ways to create this evergreen content machine.
32:33 To bring right resources, knowledge, and spaces, that allows them to get what they need throughout whatever season.
33:00 It's going to be a very powerful workshop. I'm going to be teaching and also giving time for you to workshop so we can also brainstorm with you so that you're walking away with tangibility.
33:15 We're going to be dissecting things for you and helping you think in a way that totally elevates you for this season.
33:38 You do not have to pick or choose, do I choose my business or do I choose my family this summer? I do want you to be able to create more of that flexibility during the summer.
33:57 But you have to do that intentionally, meaning create the business model around that.
34:30 I personally love to align my business in the way that I can honor both my hats. The CEO hat and the woman hat which is also the mom hat, the wife hat, and all those things.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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