The Category Queen Show

While social media can be a valuable part of your marketing strategy, relying solely on it for business growth can be risky. Prioritizing email marketing allows you to build direct relationships with your audience, maintain control over your messaging, and achieve higher conversion rates, making it a critical component of a highly impactful marketing strategy. 

In this episode, you’ll learn how to easily integrate email marketing into your overall content plan, how to consistently grow your email list (even if you’re starting from zero), and what to do to reignite your list if you let it go cold. 

Need an easy-to-use email marketing software? We use ConvertKit! You can use our special affiliate link here: https://convertkit.com/?lmref=THEuxw

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Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for  Launch Like A Queen. 

Do not miss these highlights: 

00:51 Email marketing has been top of mind for all of us, and definitely just becoming so much more apparent as the industry is shifting.

01:57 This is not to tell you to move off of social media. In fact, social media is still one of our primary tools for business and this is what we teach our clients. 

02:20 But there's no doubt that the power of change at any moment is in the hands of these social media owners. 

03:20 At the end of the day, they own the platform and whatever followers you have, you do not own.  

03:40 So we are going to be rolling out some new curriculum around email marketing.  

04:12 The power of email marketing. First, you own the list. 

04:30 The other thing is it's just a different level of communication.

04:55 It gives you those layers to draw from when we're talking about our overall strategy for each quarter and our revenue goals.  

05:15 You have these levers to pull in order to make sure that people see you. 

05:30 You have to have an email list, it's a non-negotiable. 

05:44 Allow yourself to spend forty to fifty dollars a month on an email marketing platform. 

06:05 A lot of people assume that because it's coaching, they don't have to put money into it. 

06:32 I think the other thing that people make mistakes with is believing that their email list is too small to do anything with it.

06:48 Learning how to nurture a list now is going to serve you tenfold later. The benefit of a smaller list is you get to get more intimate with them.  

07:09 So the first step is if you don't have an email list get one. We recommend ConvertKit in which we have an affiliate link that I can drop here.  

07:33 Now how do we grow a list? 

07:45 We have to create containers where they provide us with their email list and we give them something in exchange. 

08:16 Something tangible that you can give somebody that does still align with your higher caliber client.  

08:38 But before you create it, ask your audience first. 

08:47 If you're not getting hits on it, then ask again and come up with new titles. 

09:34 But this is where people might stop as they create a free resource but never share it. 

10:10 Once they get into your email list, you have to nurture them. Don't wait until your email list gets bigger.  

10:47 Repurpose some of your content to your email or shift it a little bit. 

11:01 When you think about that high-converting compelling content that draws people in, it's about telling stories. 

11:29 Email marketing is where you have the most freedom to add a call to action by watching what people are paying attention to.

12:24 Next thing to do is you can start doing email campaigns. 

12:40 We just run a series that has a start and stop through our email list. It's always fun to see how much cash we can generate from that simple email series. 

13:25 We've done five days to 10 days where there's a start and stop, but we're just pushing content every day.  

13:42 Urgency comes from demonstrating value and telling people why they need it and why now is the best time. 

14:15 So one of our core methods for reach and revenue is live launch. The live launch model which we teach you in “Launch Like a Queen.”

14:45 So even for the people that didn't join, what happens now is they're in our email list. 

15:12 Staying consistent, rinsing, and repeating those messages. Letting people know how you help them and what the next steps are is so crucial. 

15:46 Don't stop even if you're not seeing your subscribers grow at the moment.  

15:57 You have to focus on the long game knowing that people just need a little bit more time, but you have to keep touching them. 

16:13 You're not letting it get hung up in your mind of who's paying attention or who is not, but you're still showing up consistently for them. 

16:45 We still have to make email marketing a priority, and social media is just a part of that pathway. 

17:13 Email marketing is your priority, which means just doing what you're doing likely, but to an email list. Making sure that that is a part of your overall content strategy. 

17:26 I hope this episode was helpful.to you and I would love it if you leave a review. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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