episode 102: Content That Converts: 3 Things That Are Working Right Now
What happens when you combine a rapidly evolving industry with an economic downturn? A mighty explosion of confusion, overwhelm, and frustration for online business owners.
If you’re feeling like you’re having a hard time keeping up with the algorithm, aren’t sure which strategy to leverage to get clients online, and are tired of hearing price objections, this podcast episode is for you.
My responsibility as your business mentor is to ensure you’re always up to date with the latest online marketing strategies that are working right now.
Tune in to this episode to gain valuable insights and practical advice for leveraging online marketing strategies to attract high-paying clients and achieve long-term success.
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Ways we can support you:
>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit
>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.
>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.
Past Episode:
Episode 100: Why Email Marketing Should Be Your Top Priority over Social Media
Do not miss these highlights:
00:51 We are gearing up to kick off our Poolside Profit Plan Workshop.
01:38 I'm in another round of Andy Priscilla’s 75 Hard Challenge, where you have to work out twice a day with some specific instructions.
02:06 It was transformational so I told myself I need to do this at least once a year because it's a good reset.
02:45 I think as a high performer, I'm always looking to optimize and improve.
03:13 Oftentimes I find myself in my seasonal transitions so I needed that reset.
03:37 Now it's summer and we go to bed late but I still have these waves of creativity come through me at night and so I leverage on that.
04:04 So much for that life-slash-business update. Now I want to talk about content that converts.
04:28 I've been in the general digital space for a long time just from an observer’s perspective.
05:14 One of our core programs the 10K Content Collective is focused specifically on building your online presence and converting clients with your organic content.
05:32 I'm always paying attention to what's working, what's not working sort of what happening in the overall industry.
05:44 While I see even some of the most subtle changes, there isn't necessarily a requirement to respond to everything.
06:13 I find that in trying to keep up with the “trends,” what happens is people just end up chasing and that is not what I want for you.
06:43 The truth is, there isn't a very large significant change at this point that's going to tell you or that's going to require you to do a massive strategy change.
07:23 Three things that will help you really stay focused and pay attention to what will work better.
08:06 This means the idea of demonstrating who you are, what you do, and how you help people. The difference between demonstrating versus telling people is very different.
10:10 Demonstration is letting people know that you are legit. But we can't just say I'm legit, we have to show them.
10:42 A lot of it is just related to, How can you share that? How can you really paint the picture of your credibility and what can you do to share those stories?
11:21 Whether you're on Facebook or Instagram or LinkedIn, the front door is your profile pic and your bio.
12:42 People are gonna make a decision right away based on that first impression on this demonstration element.
13:38 You have to do your due diligence, and truly stand in your truth. Be committed to demonstrating your expertise is one of the biggest things right now.
14:40 We do this in 10K Content Collective with you so you can become a master in this because this will lead to Ultimate Sales 100%.
15:10 When you're consistent and you're repeatedly building in this demonstration and sharing value, you're going to completely elevate your brand presence.
15:33 The second thing is this idea of the teasers. You can call this, lead magnets and this can be little and low-ticket products that people can buy from you.
16:10 If you need help in packaging your expertise into a higher-end offer, that's something that we do with you in 10K Content Collective.
16:41 What happens is people believe that if I just lower my price, or I offer something super low, it's going to be easy to sell but it's actually not.
17:34 Because of buyer hesitation being up, people want to take you for a test drive.
19:23 Most people create like super random lead magnets that are out of alignment with that higher tier client and so what happens is we attract the wrong type of client.
19:58 We need to get people that opportunity to test you. Let them come a little bit closer without making a full commitment.
21:15 Whether you are just beginning or you're a little bit seasoned, there's a lot of optionality here for free versus paid.
22:08 My hesitation is that people are spending their dollars differently. They're being a little bit more thoughtful about where their money goes.
22:38 Now the last thing when it comes to content that converts and things that are working right now is this idea of consistency but with quality.
23:22 What's happening is that people are getting lazier with their marketing and so we're just putting out content that has no relevance to who you are and what you do.
25:09 So I want your content consistency and your frequency to be aligned not just with your people or your audience but also your revenue goals.
25:47 It's thoughtful, it's consistent, it's demonstrating your expertise and serving your audience.
26:09 If you don't know how to gain attention, you will lose in the industry, period. It's so morbid but it is the truth.
26:50 Every day you're building in those reps to have a compelling message. Articulate your Thought for the Day in a way that is resonating with your audience and making offers.
28:10 These are the three things and if you can become a master at these, you will win, you will win faster, and you will out beat the majority of your industry,
28:50 This is everything you need to create traction in this industry. It's just there and nothing else like it.
29:08 I hope to see you in 10K and we'll include the link here. Get in now at this time of this release, we probably have some summer savings going on.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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