episode 104: How To Dominate Your Niche
If you’re ready to stand out in a crowded industry and become the go-to choice for your best-match clients, this episode will help you develop and refine your niche so you can get in front of the right audience and make more money.
Differentiating yourself with unique positioning is more important than it’s ever been before. You’ll hear specific examples of clients we’ve worked with and how we helped them take their so-so positioning and transformed it into a powerful, compelling, and clear message that sets them apart from the noise.
This strategy can no longer be ignored! If you need help discovering your “unique niche”, crafting your stand-out message, and driving new demand for your offers, join us for our free 3-day event, Category-of-One: kinseymachos.com/niche
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Ways we can support you:
>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit
>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.
>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.
Register for Category-of-One for FREE: https://kinseymachos.com/niche
Do not miss these highlights:
01:56 Summer is so short but you will still have that focus time in the grand scheme of things.
02:13 Today's topic is one of my favorite topics. It Is niche domination.
02:40 You're starting to gain that notoriety of what you're becoming and known for.
03:10 There’ll be layers showing when you start to dominate a niche that is beyond just getting clients and increasing your revenue.
03:48 There's no doubt that some people in order to start to fine-tune their mastery of marketing and selling online, they're going to have a larger input than output.
04:15 You have to gain the attention of your audience and convert that attention into clients, into revenue, then into profit.
05:05 The first part of niche domination is first, start to think about what are you exceptionally good at.
05:17 In our 10K Content Collective Program, one of the things that we will have you do is go back to your origin.
06:36 Developed new skills and tools along the way that can help and be shared with others.
07:14 Be with integrity in your offer. Do not skip the component of what initiated your own desire to help others.
08:00 As you grow and develop, you're gonna get those feedback loops, and your niche will evolve.
08:30 To me it was a beautiful blend of starting to figure out and discover what my zone of genius was in relation to what people wanted from me.
09:13 What was the thing that opened you up to realize that you had something that other people don't? And then just start there.
10:09 We need to start to carve out a blue ocean. The reason it got this term it’s because there is also a red ocean.
10:55 You have to consider that people that are ready to invest in change are already trying to solve their problems with different solutions.
11:18 So we want to think about what are the elements of that new strategy, it allows you to move out of the mainstream and start to dominate.
11:45 Part of this process is unpacking a lot of things that you're not really aware of. This is such a huge element of our process inside all of our programs. (10K Content Collective)
12:17 When we look at positioning, we look at who it's for, what is the problem, and how to specifically solve it.
12:40 What’s really cool is, there are so many different layers within this and so many different ways that you can come in with a unique positioning.
13:14 In Launch Like A Queen, as you move into the revenue bucket and start to grow your business, what we do is we can even look at more data and more of the things in the industry to figure out if there are more opportunities to niche down.
16:10 We took these different layers through the different questions that we were prompting and then understanding where the biggest opportunity will be.
17:12 I find that people want to weave in labels and words that might sound great, but ultimately it's not going to be the thing that people are looking for.
18:19 It's important that we're not using descriptors that people don't use for themselves or for the things that they're trying to solve.
20:05 Another thing too here is understanding that positioning and dominating your niche has less if anything, to do with the size of your audience.
20:53 Different types of challenges and strategies for different pain points and mindsets.
21:21 We can start to dial in what this actually looks like in relation to the day-to-day scenarios and circumstances that your potential client has.
21:50 You’re gonna have way more progress in your business with very specific dialed-in messaging.
22:19 There are opportunities there to further niche down and additional levers that you can pull that will make you unique.
22:56 This is definitely something that we do in 10K Content Collective. Really fine-tuning, finessing, and evolving your positioning as you start to grow.
23:25 Another component to this is not just the positioning itself, but also the marketing and messaging around it.
24:41 About the marketing and messaging around that that's going to elevate that.
25:54 Pulling the lever from what your ideal client’s struggles are and their wants. Building part of that into your positioning statement.
26:29 It's not just about “niching down,” it's not just about being more specific. There's a whole strategy behind that, that allows you to do it very effectively.
27:05 There’s a holistic strategy in all of this, of course, the things that we do inside of 10K Content Collective.
27:27 We're actually doing a free three-day event at the time of this recording. We're launching this next week.
27:45 And by the end of this free training, you will learn how to do exactly what we've talked about today.
28:08 So we'll include the link to sign up for that free experience, for that free training, here in the show notes.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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