The Category Queen Show

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https://kinseymachos.com/

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episode 105: CATEGORY-OF-ONE PT I: How To Identify Your Most Profitable Niche


Learn how to identify emerging trends, uncover the biggest opportunities in the market, and access untapped potential within yourself and the industry to amplify your success in the coaching industry. Your most profitable niche is on the other side of this training. 

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Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Do not miss these highlights: 

02:15 Welcome to the training - excited to have you here! 

05:38 How to get to the next level of your business. 

12:53 Shifting how you think about the results in your business. 

15:10 Why summer is the perfect season to market and sell. 

21:46 Setting the stage for the training series. 

25:14 What are the shifts that are happening in the industry? 

31:10 The new norm and what it means to serve a premium client. 

36:29 What would you do with 200K a year? 

37:26 What it means to serve a higher caliber client. 

41:48 The buyer's matrix and how to align with your premium clients. 

45:22 The danger zone of low-ticket offers. 

51:25 What are the characteristics of a premium client? 

55:40 Why you can’t help everybody: from Walmart to Whole Foods and even Tesla. 

58:03 Your circumstances don’t determine your future. 

01:03:20 Narrowing niches from the audience members. 

01:06:42 More niche elevation. 

01:12:24 Biggest takeaways and aha moments of the day. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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 June 30, 2023  1h19m