B2B and B2C digital commerce can be vastly different, so it was illuminating to welcome a guest - Anton Nehaenko, COO at Yalla Market and Yalla!Hub – that is making a success of both sectors.
Yalla Market is a rapid grocery delivery service, while Yalla!Hub helps other businesses to sell products in Dubai. Anton joined Alex and co-host Lina Gallagher at Seamless Middle East to explain the dual approach and how its quick commerce model has become such a highly effective way for businesses outside the region to establish themselves in GCC.