Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 163: Million Dollar Language Patterns
Click Here to Get All Podcast Show Notes!
You know you need to market your business, but the thought of asking people to buy what you’re selling makes your skin crawl. You don't want to be that sleazy seller who pressures people into buying your product. But if you actually love your offer and believe that people will benefit from it, then you must learn how to sell them.
So how do you sell your products minus the sleaze? Look no further because this episode will show you how to sell boatloads of stuff using three simple sales frames. Understanding and using these million-dollar language patterns effectively will dramatically improve your sales.
You can also listen to BSP Episode 121: 4 Words That Don't Sell - https://sharran.com/episode121/
“One of the most important frames is the sorting question frame because when we ask the sorting question well, it opens up so many opportunities for us that it both starts the conversation smoothly and it helps to restart and rekindle a conversation as well.”
- Sharran Srivatsaa
Timestamps:
02:35 Why Sharran recorded this episode
04:25 Three magical frames you should master
05:18 What makes Sharran qualified to teach this stuff?
06:02 The difference between a frame and a script
08:30 Language Pattern #1: The Sorting Question - One of the most important ways to start or jumpstart a conversation
13:12 Language Pattern #2: The Logical Advisor Frame - A Powerful and non-manipulative way to help the buyer validate their emotional decision
19:45 Language Pattern #3: The Natural Invitation Frame - One of Sharran’s favorite ways to set up the next step or make an appointment
24:08 Three objections that generally come up at the end of a call
27:14 Recap of the three language patterns and how to use them
27:55 Four words that don't sell
Resources:
- BSP Episode 121: 4 Words That Don't Sell
- The Real Brokerage
- Top Agent Power Pack
- ARC Multifamily Real Estate Investing
- Join the 10K Wisdom Private Partner Podcast, now available to you for free
- The 5am Club
- Sharran's Partnership Program
- Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
- YouTube