episode 108: Overcoming Adversity, Becoming Unemployable, and Building A Powerful Personal Brand With Bijal Patel
Bijal Patel, Founder and CEO of LAUNCH, shares the challenges and triumphs she experienced while transitioning from a successful corporate interior designer to a renowned world-class brand strategist for high-level business owners.
She shares the importance of running your own race, giving yourself permission to go all in on your next level of success, and breaks down a step-by-step exercise for you to implement right away that will allow you to elevate your personal brand online and magnetize your audience.
You’ll find inspiration, encouragement, and an easy-to-follow strategy all rolled into this power-packed conversation.
Tune in to take your brand and your business to the next level.
About the Guest
Bijal, Founder of LAUNCH, is a world-class Business & Brand Strategist who is the go-to expert for established digital business owners who want to scale to their next level of success. Her wizardry shines with dialing in Offers, brand messaging & positioning, plus her proven ability to price programs using her unique Profit Algorithm method. She has won innumerable awards, including the distinguished “Houston Power Woman” award.
Website: https://welaunch.design/
FB: https://www.facebook.com/bijal.launch/
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Do not miss these highlights:
00:46 Guest time episode and with me is Bijal Patel, a brand strategist, CEO, and founder of
Launch.
01:33 I’ll be sharing again here when I went to my very first mastermind in-person experience.
03:40 What we know is that online marketing, the online industry, is shifting. We've been talking
a lot now is what to keep an eye for and how we can shift with the industry and the economy.
03:53 Bijal Patel shares her own journey because her story is also very powerful and can be
very encouraging for other women.
04:09 Bijal had done commercial interior design for over 13 years. Like a lot of women, she too
wanted to have a thriving motherhood side of her life, and with her husband, family, and an
aspirational career at work.
08:08 When Bijal had just won a $25 million project major design award, a few months later she
was fired from that job.
12:02 Bijal remembered thinking she had never wanted to be an entrepreneur, she had no
entrepreneurial goals.
12:32 All she wanted to be is a design director to then a principal, it's equivalent to being a vice
president, that's all she wanted to do.
12:54 But she realized she was unemployed, and then Launch was born.
13:43 Bijal was still doing commercials and designs when she had her first six-figure year. She
was able to prove to herself that she can outwork anybody and do it on her own accord.
16:00 So then everything was great and Bijal felt again she was on top of the world in her
business in the first year with six figures. But then in March 2020, COVID happened.
16:26 Bijal then remembered it was May 2020, she suddenly hit a 25k month after she switched
to branding, and did branding in the interim until COVID passed.
17:40 And then she learned about these online coaches, consultants, service providers, and
more, doing Digital Marketing and people who actually knew how to use social media.
17:53 Bijal learned about organic marketing and that's how she started building her branding
business slowly and surely.
18:03 It is important for the listeners here to be honest. By that point, she shared how she had
fallen out of love with her passion for interior design.
19:01 When she finally admitted to herself that she was done with interior design and her heart
wasn't in it anymore, she then went all in on branding. Immediately it's like opportunities
conspired in her favor.
20:10 We need clarity and direction instead of doing and trying to be all the things to all the
people.
20:47 Take action and just keep it going until you start to get that feedback loop. Let that help
you as a guide and fine-tune you into that niche.
22:55 We as women expect perfection first. We expect the accolade and the success first and
then we will do the action because we don't want to be an imposter.
23:24 Females should also consider or lean in, explore, and play with some of the masculine
energy.
24:14 So stop anticipating and expecting yourself to be at a level that you're not. All you need
to do is show up and do your thing.
26:02 Where you want to go might require the subtraction of an old identity, an old dream, an
old person, and an old idea so that you can get to the next step.
27:25 Women don't need to be altered and feel we need to follow what everyone else is doing.
27:38 We women should first identify one person’s personal brand that we really enjoy. They
can be somebody who's aspirational, with a big name, etc.
28:20 We need to examine what it is that you actually enjoy about their personal brand. Is it
their style of content? Is it the way they do reels, etc?
29:01 There are times someone will comment on you on something that you don't care about
one bit and is not important like your clothes or style.
29:40 We need to look into the composite of what we like. This will allow us to pull the ingredient
of what we like from someone's personal brand.
30:13 You have an empowered voice when you show up as the best version of yourself that's
unafraid to speak your truths out into the world.
30:52 Let's talk about what brand in a really quick quote by Jeff Bezos of Amazon, he quoted
your brand is what people say about you when you leave the room.
31:15 Branding is not just your logo, your fonts, your colors, your icons, and not just your
branded photography. People really get caught up in the visuals of a brand.
31:50 It's just 10% important, but the other 90% is what are the feelings behind the brand? What
does the brand message talk like? What are the topics they include, etc?
32:10 Remember your personal brand is you, the unique you that you are. You decide to curate
what you're going to put out in the world.
33:04 You're creating basically a magnetic field of getting people who want to be around you
just like you would in your date or interviews.
33:26 The exercise is where to start paying attention to how we experience brands.
35:15 It's easy to feel like an impostor and it's easy to feel inadequate. So she wants to make
sure that we're only pulling the ingredients of these people.
35:49 Bijal loves Kinsey for alluding to the process of entrepreneurship that is about riding the
waves and learning more about who we actually are.
36:25 Part of that is to make sure that we can actually take the right action because you're
willing to take action when you feel like you're being authentic to who you are.
37:14 Forget about asking yourself all those defeating languages. Instead, always remember
that your journey is yours.
37:52 When you give yourself permission, that your journey is right on time and right in
sequence for what your life was intended to be, you will allow yourself the grace and the
patience to buy into the next level that you were meant to.
38:19 A good visual on Bijal Patel, how she works with her claims and the work that she does.
39:07 Once you're getting bigger, you need to start thinking about it as a business because you
want to eventually add a team.
39:30 They do something specific on core behaviors and they make a custom fit for each
branch that every person on the team knows to emulate. They take many steps further.
42:00 Bijal wants to encourage people because the economy is laying people off. They're gonna
need to know means of how to get their business going, and they're gonna need a coach for
that and they're gonna need your services.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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