episode 109: Growing vs. Scaling
Growing a business and scaling a business are two concepts that are being widely misused and interchanged with one another and it’s leading many coaches and consultants down a path of frustration, confusion, and misaligned strategies. This is why it’s so important to educate yourself as a business owner and learn how to distinguish between the two and how it applies to you and the season of business you’re in.
There will come a time in your business when doing more of what you’re already doing will actually keep you stuck and potentially burn you out.
On the other hand, if you try to quantum leap and scale your business without the right infrastructure in place, you run the risk of sacrificing your clients’ results and ruining your reputation in the industry.
Tune in to this episode to get the tools and knowledge needed to work smarter, not harder.
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Do not miss these highlights:
00:55 I am coming in to talk about growing versus scaling.
01:40 I am so proud and confident in my knowledge, in my experience, and in the tools
that we have to serve our clients.
02:05 It's important to continue to check in with yourself and making sure that you are only
working with your best clients and people that are a good match for you.
02:44 It is important to start to adopt the CEO practices and mindset around a true business
owner.
04:20 It's one thing to know something and to have the knowledge around it. It's another thing
to exercise it every day and master it.
05:02 Growth and scale are being interchanged with one another, but they're actually very
different. Knowing the difference can help you save a lot of pain, confusion, and keep you on
that straight and narrow path.
05:40 What's cool is as you educate yourself as a business owner, you start to develop that
skill
06:50 Business growth is defined as expanding a business to generate additional profits.
07:18 Scale is defined as the ability to reduce a company's production costs and increase
profitability when it produces more of a given product.
08:54 In growth, we're increasing input and also increasing output. With scale, the idea here is
we're increasing output which means other elements are going down.
10:15 Where we find the burnout occurs is when you are in growth mode and you start to
hit a ceiling.
10:36 Instead think bigger about your business and think bigger about yourself as a CEO.
11:03 Wearing these different hats, it enables you to start thinking about what can you
delegate first.
11:25 Some tangible examples of what it might look like to grow versus scale, think about a
door knocker salesperson.
13:05 Reaching more people but not increasing the amount of effort, that's what it looks like to
scale anything.
13:40 This is what we do with you in Launch Like A Queen. Where we need to streamline so
that you can work less but don't want to increase your input.
14:40 Getting to that level of scale does require extra money and extra time.
16:30 Like me, I've always had a VA, whether it was a couple of hours a week or more than
that.
18:18 Our program metrics are being met and has a dial on what's working and what's not
working.
20:00 One of the things that I would love for you to do is start to look at your capacity?
21:10 Knowing I had a lifestyle to preserve, I make sure that I'm protecting my time and my
energy.
22:22 There's a lot of opportunity there to streamline without sacrificing the clients experience
and that's what we do with you inside of Launch Like A Queen.
23:42 We need to think about where your niche is which is another side note.
24:04 I read in this book that I'm reading, 10x is easier than 2x, which I would strongly strongly
recommend.
24:24 I'll talk about this more in-depth in the next episode, but you're going to start carving out
a more niched space in your industry.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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