episode 111: How To Scale Your Signature Offer (without sacrificing your client's Results)
If you have a signature service or program consistently attracting and enrolling clients, but it means that you or your team are working longer hours to fulfill that demand, this conversation is for you.
Don’t create a new offer or limit your monthly income because you can’t meet the current demand. Expand your mindset about what’s possible when you double down on a service or program that is already working (versus diverting your attention).
In this episode, I unpack our unique method for scaling signature programs and services and give you specific examples for each so that you can get your visionary juices flowing with new ideas.
We talk about how to scale VIP days, one-to-one offers, a done-for-you service, current group programs that aren’t converting, and more!
The opportunities are infinite when you have a proven offer and demand to fill it. Maximize that momentum by tuning into this episode!
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Ways we can support you:
>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit
>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.
>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen.
Register for Category-of-One for FREE: https://kinseymachos.com/niche
Do not miss these highlights:
01:14 We've been on this journey of talking about growing and scaling.
01:36 Not just growing, but creating systems, processes, and methods around your business
and your offers to allow you to grow without sacrificing the things that matter most to your life.
02:30 This is where our expertise comes in growing and scaling. We are always looking at the
offer and the delivery of the offer.
04:43 Shifting the business model while looking at the offers and putting things into place that
are going to support not just the business growth, but also your lifestyle.
05:31 Now let's talk about how to scale from a signature offer perspective.
06:47 Focusing today mostly on the operational components, specifically delivery.
07:03 This I say where my zone of genius comes in. I am more of a designer and a visionary
and I know how to make offers freaking amazing.
07:37 There are three components or ways that you can scale an offer out of the standard or
traditional thinking.
08:47 When you think about your one-to-one offer, sometimes it just means scaling the
components of that one-to-one offer without having to launch a brand-new offer.
09:52 It's not just about scaling your offers and services. It's aligning with that big-picture
vision.
10:13 The first thing that we want to look at is the pathway, it’s the journey you take your client
from start to finish.
11:20 The more people you work with, the more you'll gonna learn what people need and what
they actually don't need.
11:50 Is this pathway aligned with scalability? Is it the right pathway, or is it too big?
12:44 We condense the pathway into a more digestible experience that's going to get them a
win to the finish line.
15:15 If you're trying to over-promise, what happens then is we underdeliver, and that never
pans out well for you, the client, and your reputation.
15:45 Secondly, we look at your processes. We think about what is actually the easiest thing to
do and start to systemize parts of the business.
19:35 Start to put structure, processes, and systems around your offers and your services. So
that people will know what to expect and they will feel safe.
20:56 When we think of processes, where do we need to start putting automation in place so
that not everything is manual?
22:35 Create that environment where they are already totally bought in because you just
showed them you're one step ahead.
24:15 What I'm learning especially when it comes to doing more in my business as we grow is,
the less that I context switch, the better.
27:03 Then lastly, what we look at is the people. So people means your team.
28:46 You can bring in people to help you scale so that you're not taking up more hours of your
time.
30:24 Another way to do this is by being able to replicate the intellectual property.
32:21 People are looking for specific results and it doesn't matter who comes to fill that role.
33:12 But also, there should be frameworks and methods for the team to learn so that it is still
an extension of your values and your brand. There is consistency in the service that they're
providing.
34:38 There's still consultative, coaching, and mentorship happening. But it's also a blend of
doing some of it for you while also doing it alongside you.
38:05 Elevate the entire experience by bringing in another expert, and you and this other
expert can work out a partnership or deal.
41:57 Again, if you want to inquire more about Launch Like A Queen, the link is in the show
notes. It's application only, obviously, there has to be a good match.
42:30 This is your prompt to ask yourself questions so you can get out of the weeds and get excited about the vision.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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