episode 112: MVP: Why Educational Content Could Be Keeping People From Hiring You
In this episode, Kinsey teaches us how to properly use educational content. We need to make sure we are not giving our possible clients everything they need so they don't want to hire us. Learn how to navigate your way through unique techniques to get your content shared properly.
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Do not miss these highlights:
06:13 What is Educational Content, and its examples.
08:59 Giving so much value in Education Content will prevent people from hiring you.
09:39 Break it down into Why – What – How, this gives you good layers to operate in.
11:13 Don't over analyze the value that you bring in your content – Focus on staying in the hierarchy of showing people how to think differently and how to feel differently for them to do differently.
12:02 The other thing to consider outside of the layers of Why – What – How.
12:36 Initiate that higher level of thinking, build that trust and authority, be an expert that has the solution to a problem.
14:50 Create an impact and curiosity by teaching them the mistakes they might be making.
16:26 Don't lose sight of the fact that Marketing is the promotion of goods and services.
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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