Ahead of the upcoming (September 4th and 5th) Seamless KSA event in Riyadh, Alex caught up with renowned tech and Artificial Intelligence consultant Karl Lillrud to discuss how retailers and e-commerce firms could use AI and even newer emerging technologies.
The wide-ranging conversation focused on innovation in the Middle East, the role of GenAI, the importance of testing, the difficulties that can arise when implanting new technologies, and Karl’s focus at Seamless in a few months.