episode 113: MVP: Using The Commitment Ladder To Call Your Audience To Action
The call-to-action is one of the most important pieces of content marketing. If done well, you can use them to activate lurkers, convert leads into clients, and create a loyal, engaged audience. When deciding what types of CTA’s to use, we use the “commitment ladder” concept to create various types of engagement and gauge the readiness of our audience.
When you understand this concept and implement it consistently, you will be able to show up as a Thought Leader for your audience and move them into action.
In this episode, you will also learn:
- How to amplify your authority with a powerful CTA strategy.
- The level of commitment that’s required for different types of CTA’s and why it’s important to understand how big the “ask” is of each.
- The two primary types of CTA’s to weave into your content to create variety.
- How to stop overlooking your best potential clients sitting in your audience right now and get them to raise their hand.
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Ways we can support you:
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Do not miss these highlights:
02:17 When you put something out in your marketing, there is an exchange of value that's occurring
04:49 If you’re always going for the close and never offer an opportunity to take a smaller action, You’ll lose attention or will miss the opportunity to provide a smaller level exchange of value
05:08 The easiest way to think of a commitment is your Call To Action (CTA)
06:32 How we can create a higher engaged community
06:54 The two primary different types of call to actions – Engage CTAs and Lead Activator CTAs
10:51 Why you should NOT underestimate a “raised hand”
14:01 When you think of a CTA and you're wrapping up, that Call To Action needs to be able to STAND on its own
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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