The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...
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episode 27: Ecommerce Data Demystified: 5 Insights for Success | #218 Feifan Wang
In this podcast episode, we discuss the top five data challenges plaguing e-commerce brands and how you can overcome them. Our featured guest on the show is Feifan Wang, CEO of SourceMedium.com
On the Show Today, You’ll Learn:
- Challenges Brands Face in Data Management
- Understanding Data Quality and Key Criteria
- Limitations of Google Analytics for Larger Merchants
- The Impact of Data Accuracy, Breadth, and Depth on Data Richness
- Strategies to Overcome Data-related Challenges
- Significance of Data Culture and Its Role in Brand Success
- Effective Techniques for Visualizing Complex Data
Links & Resources
Free Slack Sales Report for Shopify: https://www.sourcemedium.com/shopify-app
Website: https://www.sourcemedium.com/
LinkedIn: https://www.linkedin.com/in/feifanwang/
LinkedIn: https://www.linkedin.com/company/sourcemedium/
Get access to more free resources by visiting the podcast episode page at
bit.ly/447r8RM
Episode Sponsor
For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.
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