Ecommerce Coffee Break with Claus Lauter

An eCommerce podcast dedicated to Shopify Store Owners who are under $100k a month and want to optimize their business for Maximum Conversions & Revenue. Each week you get actionable advice, strategies, and hear from special guests talking about various topics on how to run a profitable business on Shopify. Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can’t find on Google. If you're interested in being a guest on the show, e-mail claus@clauslauter.com to get on the waitlist. Find out more at clauslauter.com

https://www.clauslauter.com/

Eine durchschnittliche Folge dieses Podcasts dauert 9m. Bisher sind 45 Folge(n) erschienen. Dieser Podcast erscheint alle 3 Tage.

Gesamtlänge aller Episoden: 8 hours 52 minutes

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episode 45: #045: Influencer Marketing for Shopify


In this episode, I talk with Justin Kline Founder of markerly.com, about influencer marketing and best practices for your ecommerce marketing.

On the Show Today You’ll Learn:

  • Different Objectives for Influencer Marketing
  • Types of influencers
  • How to find influencers
  • A unique approach to Influencer Marketing
  • The Instagram Analyzer tool
  • And more!

Links: https://markerly...


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   17m
 
 

episode 44: #044: Boost sales with upsell and cross-sell recommendations


In this episode, I talk with Artyom Rabzonov, Co-founder at Exto.io, about how to use upsell and cross-sell to improve your conversion rate and average order value.

On the Show Today You’ll Learn:

  • Why you should use up- and cross-sell on your store.
  • How to find out where to put your up and cross-sells.
  • Why you should use post-purchase upsells
  • And more!

Links:
https://recom.ai
https://apps.shopify...


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   12m
 
 

episode 43: #043: What The Apple iOS 15 Update Means For Your Email Marketing


In this episode, I talk about the upcoming release of Apple's iOS15 release and the impact it will have on email marketing for your Shopify store...


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   7m
 
 

episode 42: #042: Improve Your eCommerce Results with Site Search


In this episode, I talk with Naveen Gupta, founder of sparq.ai, about how to use site search and collection filters to improve your conversion rate and average order value.

On the Show Today You’ll Learn:

  • Why you should use a predictive search on your store.
  • How predictive site search improves your conversion rate and AOV.
  • How suggestions in search results capture more clients.
  • How filters and sort features improve the customer experience...


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   18m
 
 

episode 41: #041: Exclusive Sneak Peek at GET CONVERSIONS program


For a limited time, I'm giving you free access to selected lessons of my signature program, GET CONVERSIONS.

Let’s be clear: This isn't for beginners. This is NOT another "get-rich-quick" course for eCommerce beginners showing you how to dropship from China. This program has been designed for those with already an established eCommerce store looking to scale...


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   4m
 
 

episode 40: #040: Cross Promotion Marketing for Shopify


In this episode, I talk with Ruben Arnold, Founder of cartstream.io, about how to use in-store cross-promotion marketing to promote your products in other Shopify stores.

On the Show Today You’ll Learn:

  • The power of cross-promotion marketing
  • How you can reach new customers
  • How you can increase brand awareness
  • Why cross-promotion marketing gives you a higher AOV
  • And more!

Links: https://www.cartstream...


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   21m
 
 

episode 39: #039: How To Prioritize Your Physical & Mental Health (As An Entrepreneur)


In this episode, I share my tips on how to improve your mental and physical health as an entrepreneur...


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   9m
 
 

episode 38: #038: Free vs Paid Shopify Themes (Pros/Cons)


In this episode, I talk about the pros and cons of using a free vs a paid theme for your Shopify store...


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   5m
 
 

episode 37: #037: What it takes to build an eco-conscious brand on Shopify


In this episode, I talk to Dan Hadley, co-founder of carboncroc.com, about how to make your products carbon neutral.

On the Show Today You’ll Learn:

  • How to make your products carbon neutral
  • How to build a sustainable brand
  • How a Shopify app can help with that
  • How becoming carbon neutral impacts your pricing
  • And more!

Links:

https://carboncroc...


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   18m
 
 

episode 36: #036: Shopify Cart Optimization [Quick Tip Guide]


In this episode, I discuss the pros and cons of testing different cart options to increase conversions on Shopify...


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   6m