The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...
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episode 33: Exploring The Concept Of Profit First Ecommerce | #224 Karl O'Brien
In this podcast episode, we will explore the concept of 'profit-first' ecommerce and why it matters for your business. Our featured guest on the show is Karl O'Brien, co-founder of StoreHero.ai.
On the Show Today, You’ll Learn:
- What is Profit First e-commerce and why is it important
- How can merchants avoid profit shocks at the end of the month
- What common pitfalls e-commerce businesses face
- How can businesses distinguish between high-profit and low-profit products
- What role does contribution margin play in e-commerce profitability analysis
- What types of expenses should e-commerce businesses consider
- How to set and achieve goals during the Q4 peak season
Links & Resources
Website: https://storehero.ai/
LinkedIn: https://www.linkedin.com/company/storehero/
Twitter: https://twitter.com/StoreHeroApp
Get access to more free resources by visiting the podcast episode page at
bit.ly/3L4y7V0
Episode Sponsor
StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to https://storehero.ai/ and start making informed decisions today!
For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.
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