episode 118: Which Coaching Model Is Better: Cohort Or Evergreen?
In this episode, I dive deep into the dynamics of the most common coaching program structures, specifically focusing on Cohort-based versus Evergreen models. If you're a coach, an educator, or a practitioner considering an online program to scale your expertise, this episode is packed with insights that will teach you how to think and not just what to do. More importantly, you’ll learn how to move away from “same-same” solutions and start making strategic decisions that align with your vision and your audience.
Tune in to discover how you can structure your coaching program to provide bigger, better, and faster results for your clients.
Key Highlights:
- The difference between cohort-based and evergreen coaching programs and the common misconceptions around both.
- The advantages and disadvantages of each model and what to consider when scaling your offerings to multiple six figures.
- The questions to ask yourself when considering how to design your coaching program so you can design a business that's perfect for your unique niche, your specific lifestyle, and the vision you have for the business.
Past Episodes:
Episode 36: Your Scalable Offer (Part I)
Episode 37: Your Scalable Offer (Part II)
Connect With Kinsey
Website | Facebook | Free Community | Instagram
FREE LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate
FREE Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary
Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen
Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps
Do not miss these highlights:
03:00 Introduction to the two prevailing models in coaching: Cohort-based and Evergreen.
04:10 A comprehensive education on what these models mean for your coaching structure and enrollment strategy.
05:30 Tips on how you can blend different concepts and methods within these models to optimize client results.
06:23 How Cohort-based coaching aligns with traditional educational structures.
08:23 What it means to operate an Evergreen coaching program where clients can enroll at any time.
09:55 Basic advantages and disadvantages of Cohort and Evergreen models.
11:50 A nuanced look at how Cohort and Evergreen models could serve your specific objectives.
16:20 The importance of a selling mindset, regardless of the model you choose.
17:00 Why there's no 'easy' path—each model comes with its unique challenges and benefits.
18:05 A nod to a previous episode discussing the role of urgency in your coaching business.
20:04 Why brand strength is crucial irrespective of your coaching model.
21:00 The episode's ethos: Teaching you how to think, not what to think.
21:57 Key questions to answer that will guide you toward choosing the best model for your business.
33:53 The non-negotiables: Revenue, profitability, and client satisfaction.
35:00 The importance of systematizing your business for scalability.
38:52 Questions around how you want your clients to experience your curriculum, coaching, and community.
42:20 Final thoughts on structuring your scalable offer for maximum impact.
42:53 How we can support you in this journey through our signature program, Launch Like A Queen.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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