The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...
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episode 36: How To Grow Your Revenue With Digital Files | #227 Alessandro Macagno
In this episode, we will discuss how to increase your revenue by utilizing digital files and use digital downloads as effective marketing tools for customer retention, upselling, and cross-selling. Our featured guest on the show is Alessandro Macagno, General Manager at skypilotapp.com.
On the Show Today, You’ll Learn:
- How to effectively sell digital downloads alongside physical products.
- What are the opportunities for using digital downloads as a marketing tool.
- How to increase the lifetime value of Shopify customers through digital downloads.
- What examples exist of successful product bundling in the digital download space.
- How can PDF stamping enhance the security of downloadable files.
- How can customer accounts enhance recurring purchases and subscriptions.
- How to prevent unauthorized sharing of digital download files.
Links & Resources
Website: https://www.skypilotapp.com/
Shopify App Store: https://apps.shopify.com/sky-pilot
LinkedIn: https://www.linkedin.com/company/shop-circle/
Get access to more free resources by visiting the podcast episode page at
bit.ly/3LfKRIq
Episode Sponsor
StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!
For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.
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