Jane Hamill | Podcast

We teach product-based business owners who don't know how to market themselves how to get consistent traffic & sales online.

https://fashionbrainacademy.com/

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Top 3 Product Planning Mistakes Fashion & Jewelry Designers Make


What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more. 

You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them. 

This is for fashion products, accessories, jewelry, home goods, CPG...

1: Setting Sales Goals Based on Nothing

- Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store?

2: Not Understanding How Much Inventory You Will Need

- Stock to Sales ratio, sell-thru percentages, POD vs. in-stock vs. pre-order vs. made to order...

3: Dropping Seasonal Products Too Late

- your "too early" is my "way too late", seasonal vs. evergreen products

We also cover markdowns and how to actually PLAN for them and deal with markeitng things down. 

xo - Jane

www.fashionbrainacademy.com 
brain@fashionbrainacademy.com

 


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 September 9, 2023  19m