Customer relationships are part of any business. Making them great is the next step. At Zendesk, we are here to help you create the best customer experiences and get the best results for your business.On the Conversations with Zendesk podcast, we explore trends in customer experience and share what Zendesk is developing for you.We will be talking about messaging channels, the power of self-service, integrations, conversational CRM, AI and no-code.Like and subscribe to receive new episodes every other week. Visit www.zendesk.com/blog for updates, bonus content, and more.
https://listen.casted.us/public/156/Conversations-with-Zendesk%3A-The-Podcast-816d0815
episode 10: Improving operations through customer-centricity with Wine.com’s Addie Wallace
On this episode, we’re joined by Addie Wallace, Senior Director at Wine.com. Addie and her team understand the importance of keeping their focus on customers and providing tailored shopping experiences that keep customers coming back.
We discuss:
- What a Wine.com shopping journey looks like.
- Defining customer personas and meeting their needs.
- The importance of guiding customers through their journey in a personalized way.
- Tools and methods used to gather customer feedback.
- How Wine.com balances automation with a personalized touch.
- Why focusing on your customer’s enjoyment instead of your features is important.
- How Wine.com promotes community building.
Resources mentioned:
https://www.wine.com/
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