Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
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episode 164: Political Persuasion and the Effects of Targeted Social Media Ads, with Dr. Alexander Coppock
Dr. Alexander Coppock, Associate Professor of Political Science at Yale University, shares his research on measuring the political effects of persuasive information. We discuss how political persuasion affects voters holding different viewpoints, the durability of these effects over time, and how much political ads seem to affect voters' political attitudes.
Here are Dr. Coppock's research studies discussed in the episode:
Persuasion in Parallel: How Information Changes Minds about Politics (2022)
The small effects of political advertising are small regardless of context, message, sender, or receiver (2020)
Does digital advertising affect vote choice? Evidence from a randomized field experiment (2022)
The impact of digital advertising on turnout during the 2020 US presidential election (Pre-print, 2022)