The Category Queen Show

Launch setbacks are normal. When you know how to evaluate the data, learn how to carry the lessons over to the next launch, and make strategic decisions from a place of logic rather than emotion, you will move through “failures” faster and turn a not-so-great result into something magical. 

Creating 5 & 6-figure launches isn’t about having successful launches 100% of the time; it’s knowing how to pivot, adjust, and optimize. 

In this episode, you’ll learn how to think differently about your launches, the data to evaluate to become a better decision-maker, and what to do if you aren’t getting the results you want from your launches.  

Key Highlights: 

• The art of normalizing "failed" launches and viewing them as avenues for growth. 
• How to move through the emotions when things aren’t going your way so you don’t spiral and self-sabotage. 
• Decoding common mistakes made before, during, and after launch that could have avoided the failed launch in the first place. 
• The importance of viewing your live launch system as an evergreen machine that you perfect over time to create reliable leads and clients on demand. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps 

Do not miss these highlights: 

01:00 Let's discuss the topic of launching, specifically failure because there's an assumption that when you have successful launches, you never experience unsuccessful ones.

04:33 One of the things that can really hinder your success in launching is when you aimlessly put things together, assuming it's easy to sell. 

05:03 You still need to go through the process of experimentation and exploration to figure out what works because it doesn't happen overnight. That's what I aim to normalize for you. 

06:40 Many times, you can avoid most of these mistakes by preparing for your launches. However, another crucial factor is inadequate planning. 

08:03 When considering that date, you should also take into account the promotional campaigns needed to effectively fill your conversion event. 

10:40 If your target and goal don't align, then you're not realistically considering the project and the hard work behind it. 

11:50 Let's discuss what to do when you find yourself in a situation where your launch is not performing well. 

13:00 In the launch process, there is a beginning, an end, and various layers involved. However you don't want to have launches that restrict you, 

15:08 When you're dealing with a launch that's not going well, the first step is to see it through to completion.  

16:05 There are things you could do to tweak, adjust, or pivot, but that's a conversation for another day, so make sure to follow the podcast. 

16:20 If you didn't meet your revenue goals, the first step is to identify what actually didn't work. 

18:11 Set aside the emotions and enter a state where you can truly begin making decisions and taking actions that will help you generate income. 

20:50 Simply by altering how you say things, you can make a significant impact. When you begin to express positive and factful statements, you will see a noticeable difference.

22:50 As you progress in your business, this is something you'll need to instill in yourself: the patience and time required to perfect your marketing systems.  

24:10 Typically, it will come down to one of these three factors, or a combination of them: you're not attracting enough people, you're not attracting the right people, or there's a disconnect with your offer. 

24:35 In our company, this is precisely what we do day in and day out: we examine positioning, messaging, offers, launch events, and evergreen funnels to determine where the gap lies. 

28:10 We know how to fill your launch events. We understand the backend systems to transition someone from a lead to a client, and we help you to have a message and offer that aligns.

31:25 You need to generate intrinsic desire in your clients to help them understand how your offer will improve their lives and what it will cost them if they don't address the problem immediately.   

32:10 There are still some incredibly effective marketing methods you can employ to filter out individuals who aren't the right fit for your offer. You'll want to implement this well before discussing your offer.

34:45 After you've assessed, it's essential to ensure you have the assets and methods to perform offer due diligence. This will determine what comes next for you.

39:05 The way we instruct our clients is for you to do it consistently enough that it becomes finely tuned and operates like a well-oiled machine. This way, you won't have to exert much effort again and again. 

40:40 The fewer times you do it, the longer it will take to truly perfect the system. The more we can refine it, the greater reliability we will have.

42:27 You shouldn't rely on your feelings to guide your decisions or make assessments. It's the least beneficial approach for yourself.

43:05 After thoroughly assessing the consequences of each of the indicators from a logical perspective, you really have only two options: relaunch again or wait.

43:25 So this is the work we do with you in Launch Like A Queen. In the show notes, we have a link that you can use to book a call to see if you're a good fit.  

43:48 Overall, this should provide you with a good starting point so that you can return to it when you encounter a launch that didn't quite meet your expectations, helping you regain a sense of hope.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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