Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
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episode 550: The "Dream Guest" Opportunity
In this episode of Build A Big Podcast, I talk about my experience of pursuing Dolly Parton as a guest for my radio show on the music business. I also share the behind-the-scenes of how this show started, what we were trying to build, and the two types of guests we wanted. Topics on this Episode:
- My efforts over the past 18 years to connect with Dolly Parton
- The challenges of competing with major media outlets for an opportunity to interview high-profile guests
- What to do with a "short" interview.
- National press campaigns
- What can (and will) go wrong during interviews ... maybe
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