Customer relationships are part of any business. Making them great is the next step. At Zendesk, we are here to help you create the best customer experiences and get the best results for your business.On the Conversations with Zendesk podcast, we explore trends in customer experience and share what Zendesk is developing for you.We will be talking about messaging channels, the power of self-service, integrations, conversational CRM, AI and no-code.Like and subscribe to receive new episodes every other week. Visit www.zendesk.com/blog for updates, bonus content, and more.
https://listen.casted.us/public/156/Conversations-with-Zendesk%3A-The-Podcast-816d0815
episode 11: Developing a scalable customer feedback strategy with Squarespace's Rapha Fontes
On this episode, we’re joined by Rapha Fontes, Senior Vice President, Customer Operations at Squarespace. Rapha truly understands the importance of walking in your customers’ shoes in order to meet expectations and continually improve products.
We discuss:
(4:35) The importance of design in Squarespace's culture and its impact on trustworthiness.
(8:27) The teams and processes in place at Squarespace for collecting and addressing customer feedback.
(10:42) Overall challenges in collecting and acting on customer feedback.
(11:21) The tension between building new things and fixing existing issues.
(12:57) Automation and integration of bug-reporting processes.
(15:43) Maintaining human connections as a company scales.
(24:14) The importance of experiencing the support process firsthand.
(25:43) Framing support work as empowering and impactful.
Resources Mentioned:
Rapha Fontes - https://www.linkedin.com/in/fusquine/
https://www.squarespace.com/
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