episode 123: How To Scale Your Signature Offer To 100K Months With Callan Faulkner
In this interview, Callan shares how she achieved her first 100K/month by streamlining and fine-tuning her signature offer. She speaks to the components of her program that help her clients create results without them relying solely on her.
Callan’s success is deeply rooted in her motivation to see her clients thrive, her willingness to do things that feel scary, and her discipline scaling one offer at a time.
Key Highlights
- How Callan resisted the urge to expand her niche and stayed hyper-focused on her narrow specialty.
- The mindset shifts Callan made that contributed to her record-breaking success.
- The sustainable approach to consistent value and growth for both the business and its clients.
You can follow Callan Faulkner on her Instagram @callanfaulkner.
Connect With Kinsey
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[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary
Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen
Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps
Past Episode:
Episode 65:Overcoming Your Fear of Group Coaching & Scaling Your High-Ticket Offer with Callan Faulkner
Do not miss these highlights:
03:46 In this episode of our podcast, we have Callan Faulkner as our guest. She shares insights into her career path and journey over the past few years.
06:36 The importance of the profitability aspect.
07:43 How did Callan streamlined her signature offer into different phases.
11:54 Thanks to Kinsey's assistance, Callan’s team successfully transitioned, and now they have a fully recorded Thinkific program. All the videos are well-organized and working well.
12:55 A brief summary of what Callan's team does to help and assist their clients.
14:38 Staying within a niche and understanding that there is more potential within that specific niche has greatly benefited Callan. This serves as a reminder for those who are hesitant on niching down.
15:57 Callan has upheld the high-touch, high-service, high-end approach. She incorporated the curriculum and the sniff test, allowing clients to achieve results independently. She introduced these additional components to ensure they receive the support they require.
17:43 Callan talked about the mindset from charging $1,000 for 10 sessions, to selling a 10k program. The journey and the things that she considered in making that transition.
19:37 She articulated and listed her expectations to her clients within the money-back offer.
25:34 She discusses how people come to know about her, how she acquires clients and leads, and also provides a description of what her first masterclass was like.
26:33 She shared how Kinsey helped her with her masterclass program.
30:31 Callan is highly motivated for the success of her company and equally driven by the results her clients achieve. Everything she does is guided by this principle.
31:32 She shares how she embodies the way she purchases and invests. Her approach to valuing things aligns closely with how she prices, packages, and positions her offers.
37:38 Callan with Kinsey explaining the evergreen mentality, the evergreen philosophy.
42:18 What is now the vision, and what comes next for Callan Faulkner in her business?
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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