The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
https://www.startupsfortherestofus.com/
Episode 682 | The Pros and Cons of Large vs. Small Startup Events
In episode 682, Rob Walling interviews Alex Theuma, the founder of SaaStock, a conference for SaaS founders. They discuss the challenges of bootstrapping an event and the pros and cons of large startup events versus small startup events. Alex also shares his experience of building credibility and authority in the industry, the importance of maintaining a positive attendee experience, and ensuring financial sustainability.
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Topics we cover:- 2:44 – How Alex bootstrapped SaaStock in the early stages
- 4:32 – Laying the groundwork and building credibility
- 6:59 – Figuring out sponsor subsidies
- 8:53 – Reflecting on the first event, growing afterwards
- 12:59 – Event sizing and event types
- 19:44 – Setting up event programming
- 23:00 – Swapping crazy event stories
- Microconf Mastermind Matching
- SaaStock
- SaaStock (@SaaStock) | X
- SaaStock | LinkedIn
- Alex Theuma (@alextheuma) | X
- The SaaS Revolution Show
- ChartMogul
- Web Summit
- ProfitWell
- Dunbar's number
- SaaS.City
- Muck Rack
- Patrick Campbell’s “Churn” talk
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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