If you're looking for *quick* and succinct tips on how to podcast, grow your audience, and monetize your show this is NOT the show for you. Will you get all that from this show? Absolutely! And a lot more, but not in way you expect. This show is a personality driven show hosted by powerhouses and podcasting industry experts Jessica Kupferman and Elsie Escobar (supported by their producer John.) They will give you insightful, wise, expert advice about all aspects about the podcasting industry, from advertising and sponsorships, to the latest and greatest microphones and workflows, to how the podcasting industry is failing and thriving. You will also get the reality of what it takes to podcast as working from home women and moms running their own businesses and supporting a vibrant community of women podcasters nearing 10k members. If you don't like chit chat, banter and feeling like you're hanging out with Elsie and Jess at their kitchen table (or eavesdropping on them) while they drop some brilliant wisdom about podcasting (and possibly 800 other subjects), go ahead and save yourself some time and move along now
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062 Podcast Endorsements, Sponsorships, Rules And Regs
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Show 062 Quick-Guide- Jessica had an Elsie dream - and it wasn’t a good one!
- Why are all the Salvi’s headed to Maryland? Anyone?
- Kim Kardashian stuck her foot in it in social media and the FDA
- “N.O.ski. You cannot do that” - Jessica Kupferman
- Your communication with your sponsor must be open and clear - what can you do? What are the guidelines?
- Why Elsie stopped following certain Instagram feeds because they’ve become a constant advertisement
- Instagram should be in charge of removing the Kardashian drug image rather than the FDA says Slate
- It’s the first time that Supreme Court rulings have been mentioned in an episode - and it makes Jess sweat a little
- Elsie landed on tons of porn on Instagram, oh yes she did
- Where is the line drawn between endorsement and sharing social media - will we get in trouble?
- Breaking down endorsements - be honest
- What exactly is expertise and how that lines up with sponsorships
- Does your audience know the nature of your relationship with your audience?
- Please disclose! Don’t be delicate about it, be obvious
- Hey! We have a gift from our sponsor Bossjock for the first 5 that email us!
- A lead-in to next episode! Setting boundaries - stay tuned!
What would you do with Bossjock?
Send us your questions about setting boundaries with listeners!
Links mentioned by Jess and Elsie!- The She Podcasts SpeakPipe Page. Time for YOUR voice to be featured.
- Kardashian Endorsement Fail: Celebrities and Social Media Still Cut Both Ways for Brands
- The FDA Shouldn’t Silence Kim Kardashian
- Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials
- Bossjock
- Connect EPIC
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