If you're looking for *quick* and succinct tips on how to podcast, grow your audience, and monetize your show this is NOT the show for you. Will you get all that from this show? Absolutely! And a lot more, but not in way you expect. This show is a personality driven show hosted by powerhouses and podcasting industry experts Jessica Kupferman and Elsie Escobar (supported by their producer John.) They will give you insightful, wise, expert advice about all aspects about the podcasting industry, from advertising and sponsorships, to the latest and greatest microphones and workflows, to how the podcasting industry is failing and thriving. You will also get the reality of what it takes to podcast as working from home women and moms running their own businesses and supporting a vibrant community of women podcasters nearing 10k members. If you don't like chit chat, banter and feeling like you're hanging out with Elsie and Jess at their kitchen table (or eavesdropping on them) while they drop some brilliant wisdom about podcasting (and possibly 800 other subjects), go ahead and save yourself some time and move along now
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019 Podcast Advertising, Trolls and Apps
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Show 019 Quick-Guide- The Apple Event in September in how those millions of iPhones & iOS 8 will affect podcasting
- If you are using a Feedburner feed as your feed for iTunes, does your podcast work? Are there any errors?
- Shout out to @traceymarksmd who tweeted out some love via the Podcasts App.
- We discuss a question from Tracey about Podcasts
- You need to learn how to use The Podcasts App from Apple!
- Optimize your show notes for easy action taking in podcasts apps.
- We should do a tutorial on how to optimize your podcast in the different podcast apps!!!
- Why having a separate feed for your podcast and your website can be an asset.
- Elsie’s interested in doing voice over work.
- Jessica breaks down what Hidden Valley Ranch Voice is.
- We get into the podcast patent troll WIN - 1.3 million dollars in damages awarded to this guy.
- We go off topic - about our friend Hillary
- iTunes podcast art specs have changed! Get the scoop!
- Who will be affected by this change in the iTunes artworks specs?
- Off topic again - where we listen to music.
- Who in the world is Chalene Johnson? And why is she a hot tamale?
- Turning podcast advertising on it’s head & re-inventing! And why Howard Stern will get totally pissed off.
- Jess starts the conversation about the difference between sponsorship and advertisers.
- Advertising in podcasts is a long tail commitment.
- Breaking down the different types of ads for podcasts.
Your homework: start a conversation with someone that just bought a new iPhone and doesn’t listen to podcasts. What do they think about the Podcasts App?
Is your show working in the podcasts app?
Do you guys want a screencast on how to use and optimize for the podcasts apps?
Do you have a new interesting way to advertise in your podcast? Let us know!
Links mentioned by Jess and Elsie!- iPhone 6 & iPhone 6 Plus Sales in opening weekend
- Jessica’s Brand Vous Program
- Question from Tracey about optimizing the shownotes in the Podcast App in She Podcasts Group
- After Setback in Texas, the Fight Against Podcasting Patent Troll Will Continue
- Our friend Hillary Rubin
- Bookmark this link! iTunes specs!
- Spotify
- iTunes Radio
- Chalene Johnson
- Chalene’s Instagram account
- Interview with Chalene on Social Media Marketing Podcast
- How A Former Public Radio Man Is Helping To Reinvent Advertising With His New Podcast
- Preston and Steve
- Shannon Cherry
- Ad Rotate Pro
- Hover
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