The biggest names in the global business of sport sit down (or stand up) with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
https://blubrry.com/leaders_podcast/
The Blueprint: Juventus’ Mike Armstrong and Manchester United’s Patrick Jenkinson
A discussion about what great strategy looks like in practice with two of Europe’s most profitable football teams, recorded live at Leaders Week London.
This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.
This series teases out insights from from leading industry executives about how they strategise. They’ll provide a fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t).
In this episode, Leaders’ Content Director David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett are joined by Mike Armstrong, Chief Marketing Officer at Juventus and Patrick Jenkinson, Commercial Director of Venue and E-Commerce. The group examine explore strategy for sports organisations, explain how to execute and measure strategic goals, and examine strategic miscues and how to avoid them.