The Category Queen Show

Being the face of your business as a personal brand and CEO also means showing up online and in your company when you’re struggling in your personal life — this can be one of the most challenging aspects of an online business owner. 

You should not have to pretend to be someone you’re not if you’re in this season. However, you can follow through on your professional responsibilities without sacrificing your mental or emotional well-being. 

Whether it’s now or later (or again), we will inevitably experience seasons where it all feels too hard to carry: the business responsibilities, personal commitments, and the nuances of life’s trials and tribulations. 

In this episode, I talk about what that might look like for you, how to protect your well-being while balancing entrepreneurship, and some things to consider when wondering what to do next. 

This podcast episode is a guide to resilience and staying true to yourself, even when life gets tough. So, if you're ready to tackle these challenges head-on, give it a listen!

Key Highlights

• How to find the courage and inspiration to keep moving forward while staying true to your beliefs and values.
• Why it’s important to give yourself the space to fully process your emotions rather than ignoring them or resisting them. 
• How life’s difficulties can 
• What it looks like to use your trials and tribulations to go deeper with your message and connect with your audience more authentically. 
• What to share online and what not to share to keep things personal and private. 

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[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

02:30 How to present yourself online and or in your business when your life feels challenging or burdensome.

04:42 There is no doubt that our life and business are closely intertwined, which can have a significant impact on building a business that we love.

06:45 Here are some thoughts to contemplate, providing you with the courage or inspiration needed to grant yourself permission to continue moving forward in a way that aligns with your truth.

07:48 It is absolutely important to acknowledge your feelings and recognize that whatever you're going through is something you must genuinely honor and allow yourself the space to fully process those emotions.

09:38 On the flip side of this, it's about truly recognizing the responsibility you hold as a business owner.

10:33 It's a combination of both; you can experience sadness and pain, and still fulfill your role as a business owner.

12:05 Certain factors will affect your voice and may even make it seem challenging to think about finding the right words. 

14:30 Another common component of this is worrying about what other people will think.

16:35 This is the opportunity to delve deeper into your message and connect more profoundly with the audience that best suits you and your personal brand. 

17:36 We need to exercise caution and avoid sharing things when we're still deeply immersed in the situation.

19:25 Empowering yourself to take action, lead, and amplify your voice to advocate for those who need it and provide support for those who lack confidence or feel unsafe.

22:15 You can prioritize self-care and take the necessary steps to navigate through the different seasons of life while continuing to be present for your business and manage both aspects effectively.  

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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