On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more. In every episode, you'll discover: - How to tap into your most original thinking. - Inspiration from the experts’ own experience. - Specific tools, exercises, and formulas to organize your ideas. - And most of all, you’ll learn how to make connections and create opportunities to publish, post, record, display, sell, market, and promote your creative work. Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world. Connect with Mark at www.Mark-Stinson.com
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episode 295: Christian Lodgaard, Flokk Furniture on Sustainable Design
Episode Theme: Exploring Sustainable Design for a Greener World
Guest: Christian Lodgaard, Senior Vice President of Design at Flokk Furniture, Norway
Defining Sustainable Design:
- Lodgaard emphasizes that sustainable design should improve industry sustainability and address environmental footprints.
- Iconic, eternal objects are praised, but longevity alone isn't enough. The focus must include reducing environmental footprints in production.
Circular Design Principles:
- Flokk follows circular design principles: low weight, few components, durable materials, long lifespan, and designed for disassembly.
- Transparent and intuitive architecture is encouraged to celebrate assembly and promote easy repairability.
Brand Building and Transparency:
- Lodgaard discusses the importance of transparent brand communication in addressing sustainability.
- Flokk's name change and brand redesign aimed to embrace human-centeredness and Scandinavian legacy while maintaining a global perspective.
Metrics and Transparency:
- Flokk has been transparent about sustainability, implementing environmental product declarations since 2004.
- The five, three principle focuses on using as little material as possible, choosing low-carbon footprint materials, and designing for disassembly.
Scaling Sustainable Initiatives:
- The challenge lies in scaling sustainable initiatives rather than introducing constant innovation.
- Discipline, patience, stamina, and joy are essential in creating fewer, high-impact products with longer market presence.
Personal Background and Inspiration:
- Lodgaard shares a personal story about his mother's influence on his path towards sustainability and industry.
- Growing up in Norway, surrounded by nature's challenges, influenced a design tradition favoring essential, durable, and functional products.
Future Initiatives and Scaling Challenges:
- The future involves scaling existing technologies and practices rather than constant innovation.
- Lodgaard stresses the need for systematic approaches and joyful initiatives to create sustainable products with a lasting impact.
Closing Thoughts:
- Host Mark Stinson emphasizes the importance of face-to-face interactions for meaningful connections and creative inspiration.
- The podcast continues to explore global creativity, actionable plans, and making positive impacts in sustainability.
Join in for future episodes where global creativity takes center stage.
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