episode 132: The Origin of The Category Queen
Are you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show!
In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind this decision and where we are headed in the next era of growth, evolution and amplified impact.
Join us in this exciting new journey as we work together to redefine success, elevate you as a category leader, and build a business and life that aligns with the essence of who you are.
Key Highlights
02:09 The name category "Queen" explained, its origin and offered insight into the vision of our future direction.
08:09 The greater purpose that was unlocked and ultimately activated the new direction.
10:34 The initial manifestation of the Category Queen brand, perhaps without people fully recognizing it.
16:03 How we have dedicated the entire year to refine, repackage and reposition our core offerings.
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