Lift As You Climb

Have you ever looked in the mirror and asked “Who Am I Now”? As Baby Boomers, we’ve been so busy ‘adulting’ and keeping up with expectations for decades, it is not surprising that we lose touch with ourselves as we evolve and change over time. Growth, transformation, and reinvention with a purpose and a plan are essential to a fulfilled life. Each Wednesday, Isabel Alexander, self-proclaimed Mistress of Reinvention, unpacks her personal evolution system, Lift As You Climb, and engages guests to share their Ah-Ha moments of recognizing their evolved, authentic selves. Be inspired by others who embrace “This is who I am now!” and choose who they want to become next as they love their life and live their legacy. This podcast celebrates Identity, Influence and Impact at every age and every stage of life!


episode 96: Strategic Planning - Right Sized, Intentional Results | LAYC 96

Isabel Alexander delves deeper into the mini-series on strategic planning, providing timeless insights applicable year-round. Whether you're a seasoned business owner or aspiring entrepreneur, Isabel shares wisdom gained from over 50 years in business.

1. The Importance of Strategic Planning:

   - Small to medium-sized businesses and solopreneurs must prioritize strategic planning.

   - Isabel emphasizes the need for strategic plans, even more so than larger corporations, sharing her experiences and lessons learned.

2. The Foundation: Core Values, Purpose, and BHAGs:

   - Recap from the previous episodes covering core values, purpose, and Big Hairy Audacious Goals (BHAGs).

   - These elements form the bedrock of a strategic plan, aligning personal values with business objectives.

3. Primary Objectives - Defining the Why:

   - Explore the significance of defining the primary objectives or the "why" of your business.

   - Breakdown of long-term and short-term objectives, including BHAGs, contributing to the legacy of your business.

4. Quarterly and Annual Focus on Progress:

   - Shift from viewing strategic planning as an annual task to a continuous, quarterly, and annual focus.

   - Establishing a meaningful cadence for progress evaluation, ensuring adjustments align with core values and mission.

5. Embracing KPIs and Critical Numbers:

   - Overcoming the aversion to Key Performance Indicators (KPIs) and critical numbers.

   - Implementing a system that transforms KPIs into valuable tools for measuring progress and making informed decisions.

6. Recap and Looking Ahead:

   - A concise recap highlighting the essential elements discussed.

   - A teaser for the next episode, where Isabel will share her favorite best practices and tips for effective strategic planning.

Subscribe, share, and stay tuned for the next episode where Isabel unfolds more techniques for strategic planning success. Planning for your business's future has never been more rewarding!

About the Host:


Isabel Alexander

Your Next Business Strategist and Transformation Catalyst


Dynamic, a self-made entrepreneur who overcame obstacles with an unrelenting positive nature, a farm girl work ethic, and a conscious choice to thrive rather than survive, Isabel Alexander cultivated an award-winning, $10+ million global chemical business and grew it from dining room table to international boardrooms.

Isabel’s strengths include the ability to initiate and nurture strategic relationships, a love of lifelong learning and talents for helping others maximize their potential. An inspiring speaker within both industry and community, she is a driving force behind those with the courage to follow her example of thriving against the odds.

With 50+ years of business experience across diverse industries, Isabel is respected as an advisor, a coach, a mentor, and a role model. She believes in sharing collective wisdom and empowering others to economic independence.



Lift As You Climb Movement (


Chief Encore Officer, The Encore Catalyst ( – an accelerator for feminine wisdom, influence, and impact.


Author & Speaker ‘Who Am I Now? – Feminine Wisdom Unmasked Uncensored’ (



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 December 20, 2023  13m