Do you want to live a healthier and more robust life? The key to living a full, healthy, and joyous life lies within the foods we eat—and our relationship to them. Because health isn’t accurately measured by the circumference of your waist or how much you can bench press- true vitality is measured by how you feel, not just physically but deep within. Olympic medalist Dotsie Bausch alongside Baywatch actress and certified health coach, Alexandra Paul, take listeners of all ages on a journey to optimal health and stamina through plant based eating. Dotsie and Alexandra, who both fought back from severe food addictions in their twenties, interview expert nutritionists, pro athletes, innovative thought leaders, physicians and plant-based celebrities. Through their stories, you’ll learn how to optimize your health and pave a path for a more meaningful life. So get inspired and join the Switch4Good revolution.
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episode 262: How Kraft Could Kill Veganism with Entrepreneur Michael Schwarz
Growing up in South Africa to a family of activists and witnessing the devastating effects of apartheid, today’s guest, Michael Schwarz, had his moral compass set to true north at an early age.
Driven by a profound sense of justice and a desire to combat the deleterious effects dairy has on our planet, he decided to step away from a 25-year career as an intellectual property lawyer and change the food industry by launching Treeline cheese – an independent vegan cheese company.
Michael also appeared in episode 76, where we learned all about his remarkable upbringing, the incredible work his father did as a defense attorney – including the trial of Nelson Mandela, where Michael’s father defended Mandela’s co-defendant and won – and how he made the transition from being a lawyer himself to a vegan cheese entrepreneur.
So if you’re interested in learning what it’s like to run a small vegan cheese company in an era where conglomerates want to take over the industry with cheap knockoffs – and powerful entities like the dairy lobby of Canada are after you – you definitely want to tune in!
“Is the division of Kraft that makes plant-based Philadelphia ever going to be on this show and try to talk against what’s going on in the dairy farms and the slaughterhouses that Kraft is supplying, or that are supplying Kraft? That’s never going to happen. And if vegan food is now in the control of these large nonvegan companies, they will stifle voices for animal rights.” - Michael Schwarz
What we discuss in this episode:
- How the Canadian dairy lobby is trying to block Michael’s trademark.
- The threat vegan products pose to Big Dairy.
- How meat and dairy conglomerates are hurting vegan brands and working to inhibit progress.
- Tips for consumers to navigate making purchases that align with their ethics.
- How Michael makes Treeline cheeses more environmentally friendly.
- Why it’s important to support smaller vegan brands.
- Treeline’s delicious new products and plans for the future.
Resources:
- Treeline Cheese: https://www.treelinecheese.com/
- Switch4Good podcast episode 76: Ethics + Business with Treeline Cheese Founder Michael Schwarz - Switch4Good
- Steven Colbert clip
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