Lift As You Climb

Have you ever looked in the mirror and asked “Who Am I Now”? As Baby Boomers, we’ve been so busy ‘adulting’ and keeping up with expectations for decades, it is not surprising that we lose touch with ourselves as we evolve and change over time. Growth, transformation, and reinvention with a purpose and a plan are essential to a fulfilled life. Each Wednesday, Isabel Alexander, self-proclaimed Mistress of Reinvention, unpacks her personal evolution system, Lift As You Climb, and engages guests to share their Ah-Ha moments of recognizing their evolved, authentic selves. Be inspired by others who embrace “This is who I am now!” and choose who they want to become next as they love their life and live their legacy. This podcast celebrates Identity, Influence and Impact at every age and every stage of life!


episode 99: Strategic Plan Celebration | LAYC 99

Welcome to Episode 99 of the Lift As You Climb podcast with Isabel Alexander. In this episode, Isabel reflects on the past five or six episodes dedicated to strategic planning. She shares personal examples of the results, experiences, and memorable moments from implementing strategic planning in her business journey.

**Key Points:**

1. Team Ownership: Isabel highlights the significant impact of inviting her team to take ownership and participate in creating, implementing, and measuring the strategic plan. This approach fostered shared growth and contributed to substantial business success.

2. Daily Stand-Up and Rhythm: Learn how implementing a daily stand-up meeting and quarterly themes created a rhythm of celebration and engagement within the team. Isabel shares her experiences with these practices and how they contributed to team cohesion and energy.

3. Celebration Rituals: Isabel emphasizes the importance of celebrating milestones and achievements, both big and small. She shares how quarterly celebrations, annual retreats, and themed events were crucial in maintaining enthusiasm and motivation.

4. Mind the Gap and the Gain: Isabel recommends reading "The Gap and the Gain" by Dan Sullivan and Dr. Benjamin Hardy. The book emphasizes the importance of looking back at achievements and celebrating the gains instead of dwelling on the gap between goals.

Recommended Reads:

- Mastering the Rockefeller Habits by Verne Harnish

- Raving Fans by Ken Blanchard and Sheldon Bowles

- The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy

Stay Tuned:

Isabel wraps up the episode with a teaser for Episode 100, promising an exciting close to 2023 and a look forward to an empowering new year of success and growth.

About the Host:


Isabel Alexander

Your Next Business Strategist and Transformation Catalyst


Dynamic, a self-made entrepreneur who overcame obstacles with an unrelenting positive nature, a farm girl work ethic, and a conscious choice to thrive rather than survive, Isabel Alexander cultivated an award-winning, $10+ million global chemical business and grew it from dining room table to international boardrooms.

Isabel’s strengths include the ability to initiate and nurture strategic relationships, a love of lifelong learning and talents for helping others maximize their potential. An inspiring speaker within both industry and community, she is a driving force behind those with the courage to follow her example of thriving against the odds.

With 50+ years of business experience across diverse industries, Isabel is respected as an advisor, a coach, a mentor, and a role model. She believes in sharing collective wisdom and empowering others to economic independence.



Lift As You Climb Movement (


Chief Encore Officer, The Encore Catalyst ( – an accelerator for feminine wisdom, influence, and impact.


Author & Speaker ‘Who Am I Now? – Feminine Wisdom Unmasked Uncensored’ (



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 December 30, 2023  14m