Under the Radar

From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.

https://www.relay.fm/radar

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episode 284: Pillar I: Acquisition


In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

This episode of Under the Radar is sponsored by:
  • Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.
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 January 4, 2024  29m