From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.
https://www.relay.fm/radar
Gesamtlänge aller Episoden: 5 days 22 hours 47 minutes
episode 290: Pillar III: Retention
We conclude a three-part series with the third pillar of a successful app: customer-retention methods and techniques.
episode 289: Vision Pro Numbers
How the Apple Vision Pro is fitting into our lives so far, the usage of our apps on visionOS, and considering how to allocate our attention and resources to the platform.
episode 288: Feelings & Opportunities
Thoughts on the new app-distribution options from the EU DMA and the implications for app developers.
episode 287: Pillar II: Monetization
In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app's target market.
episode 286: First Hire
Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.
episode 285: Recreational Computing
Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.
episode 284: Pillar I: Acquisition
In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.
episode 283: Fifty Roles
The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.
episode 282: Revert to Defaults
When to ignore or revert our custom-design instincts and follow the system defaults instead.