Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com
https://spryker.com/en/commerce-talks/
episode 135: #135 – The business behind the luxury flower and gift giving industry – Samer El Sahn, Floward
In another episode of Commerce Talks recorded at Seamless KSA with co-host Lina Gallagher, Alex interviews Samer El Sahn, the Chief Product Officer at online flowers and gift company Floward. Founded in 2017 and having raised $156M in Series C funding, Floward delivers in 36 cities in nine countries across MENA and UK, guaranteeing same-day delivery across the board through its own refrigerated fleet. Samer shares what it takes to build such a successful ecommerce business and his insight into the gifting market in the Middle East and beyond.