The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...
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episode 9: Digital Ecommerce Metrics Explained | Fran Quilty, Understanding KPI's, Benchmarks, And Decision Intelligence, Brand's Key Metrics Against Industry Benchmarks, Challenges In Ecommerce Analytics, Decision-making In Ecommerce (#279)
In this podcast episode, we delve into evaluating a brand's key metrics against industry benchmarks. You'll discover how to better use KPIs, Benchmarks, and Decision Intelligence. Our featured guest on the show is Fran Quilty, CEO and co-founder of Conjura.com.
Topics discussed in this episode:
- What significance analytics has in the evolving digital landscape
- How analytics play a pivotal role in overcoming challenges in ecommerce
- How the essence of Key Performance Indicators (KPIs) and benchmarks measures and improves business performance
- How benchmarking plays in helping businesses set realistic goals, identify growth opportunities, and optimize their operations
Links & Resources
Website: https://conjura.com/
Shopify App Store: https://apps.shopify.com/conjura-app
LinkedIn: https://www.linkedin.com/in/fran-quilty-6bb13766/
X/Twitter: https://twitter.com/Conjura_
Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/3herdzap
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Episode Sponsors
LoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-break
PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!
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