episode 137: Becoming A Category of One Series: #1 Don't Dominate, Play In Your Own League
In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league.
Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert.
In this conversation, I dive into the power of strategic positioning and its impact on your coaching business. Discover the art of narrowing your focus, honing in on precisely who you serve, unraveling the problems you're uniquely qualified to solve, and unveiling your distinct solution.
Together, we'll unlock the secret to creating a limitless blue ocean where you effortlessly stand out and magnetize your dream clients to your doorstep. I'll leave no stone unturned, equipping you with actionable steps to kickstart your journey towards defining your one-of-a-kind category and firmly establishing yourself as the unparalleled expert in your niche.
Do not miss these highlights:
03:15 The essential elements for becoming a “category of one”, and understanding the implications if this concept doesn't truly resonate with you.
06:03 What it means to become the Go-To leader in your industry and the biggest misconceptions.
15:15 When considering positioning and category leadership, it boils down to how you present yourself in the market and how your audience perceives you.
27:40 Strengthening your expertise as an industry leader involves focusing on quality rather than quantity; it's not about doing more but doing less more effectively.
30:27 The synergy between your unique brilliance and your dream client is where revenue begins to accelerate.
32:10 Your next steps to put what you’ve learned into action.
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Connect With Kinsey Machos:
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If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed
If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators.
She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses.
Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.