The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 250: Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More
Here's what you need to know for this week in the business of podcasting:
Apple Podcasts Debuts Automatic Transcript Generation
Alex Cooper’s ‘Call Her Daddy’ Podcast Ends Spotify Exclusivity
Lessons From The Brand Podcast Summit
Triton Digital’s U.S. Podcast Report, 2023
New Direct-to-Consumer Podcast Advertising Report
Quick Hits:
Knowing Half the Battle in Podcasting by Tom Webster. Half the battle of podcasting is keeping up with changes to the audience, and this week Tom looks at the “neglected half” of the work.
Wondery Announces Original Podcast Black History, For Real. The new podcast, produced by DCP Entertainment, is a weekly series breaking down the lesser-known events and individuals that have shaped Black culture.
ESPN Podcasts to Air Weekday Afternoons on ESPN2. Five video podcasts produced by ESPN will be aired on their second channel as part of a seasonal content initiative, filling the 2-3PM EST time slot Monday-Friday.
The Free and Open Ad-Supported Internet. A new IAB study that looks into the feelings of internet users when it comes to advertising’s place online and how it keeps certain sites and services free to use.